Solutions

Three stages. One revenue engine.

Know what's broken. Build the system. Embed the leadership. Start wherever your situation demands — every stage builds toward the same outcome.

Get your Pipeline Score → Free See full pricing →
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Diagnose
⚙️
Build
🔒
Embed
Stage 1 · Diagnose

Know what's broken before you spend.

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DIAGNOSE

Get a written diagnosis of where your pipeline is leaking — without committing to a project.

Walk away knowing your 3 biggest revenue leaks and the exact lever to pull first.

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A B2B energy company arrived with 0% inbound-sourced pipeline. The diagnosis named three leaks and the one lever to pull first — the start of a climb to 35% inbound. Read the story →
See if this is your stage →
Stage 2 · Build · Most Chosen

Build the system. Hand it to your team.

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BUILD

Build the GTM system your team can run — ICP, messaging, pipeline, all the way to live campaigns.

A working pipeline handed over and running in 2–3 months. Your team owns it from day one.

① Target ② Attract ③ Convert ④ Measure ⑤ Handover

How each cylinder works →

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A SaaS scale-up took the built system in-house and moved lead-to-deal from 12% to 19% — same team, a better engine underneath it. Read the story →
See if this is your stage →
Stage 3 · Embed

Embed CMO leadership for 6–12 months.

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EMBED

Fractional CMO embedded in your leadership team while you build or recruit your permanent hire.

Board-ready strategy, team elevation, and full knowledge transfer on exit.

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A PE-backed firm replaced a €14K/month agency with an embedded operator — and a system the team now runs without a monthly retainer. Read the story →
See if this is your stage →
Client Voices

What clients say

"Phil brought structure where we had none. In 90 days we went from vague messaging to a pipeline system that actually works. Worth every euro."
Jessica Cowen · CEO, Series B SaaS · UK
"What I appreciate most is that Phil doesn't deliver decks — he builds the system and makes sure the team can run it without him. That's genuinely rare in this space."
Thomas Rosendahl · MD, Industrial Group · NL
"We'd burned through two agencies and a junior hire before Phil. He was operational in week one and the board finally has metrics they trust."
Stijn Caels · CFO, PE-backed company · BE
Phil Ruttens
Phil Ruttens · RUTTENS+
AI GTM Orchestrator · 20+ years B2B GTM

Not sure which stage fits?

Start with the free Revenue Engine Audit. 8 questions. 10 minutes.
Your Pipeline Independence Score + the 3 leaks costing you deals. No email gate.

Free Playbook · Agentic GTM
Not sure where AI fits your GTM?

See the full Agentic GTM Stack for SMART B2B companies — 6 layers, 18 tools, ROI framed against payroll.

€100K
up to · budget freed
6
layers
90
days
Get free guide → See the full agentic case → What the AI layer does →
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