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For Tech Scale-ups

Marketing team.
No CMO.
Board asking for metrics.

You're at Series B or C. You have a marketing team but no real CMO leadership. Spend is up, but pipeline attribution is vague and the board is losing patience. RUTTENS+ bridges the gap — fast.

📈

"We have a marketing team but no CMO. Someone needs to lead strategy and own the board metrics."

🎯

"Our ICP keeps shifting. Messaging is inconsistent across sales and marketing. Deals are taking too long."

💰

"We're spending on content, LinkedIn and events — but can't connect any of it to pipeline or revenue."

Recommended Path

CMO leadership without the full-time hire.

RUTTENS+ steps in as your fractional CMO — with the strategy, team leadership, and board reporting you need to operate at Series B/C. Embedded from week one, handing over a running system by month three.

  • →
    ICP lock-in — Stop chasing every lead. Define exactly who you win with and why, then build everything around that.
  • →
    Messaging alignment — Sales and marketing speaking the same language. One clear value prop. One narrative.
  • →
    Pipeline attribution — Know exactly which channel, campaign, or content drives pipeline. Board-ready in 60 seconds.
  • →
    Team leadership — Structure, OKRs, hiring plan and agency management. Your team operating at full capacity.
Book a Revenue Audit →
Your profile
CMO / CEO / CFO · SaaS Scale-up · Series B/C

"We have a marketing team but no real CMO leadership. The board is asking for metrics we can't report."

40–200 FTE · Series B/C · €5–10K/mo engagement

Recommended solutions for scale-ups

  • LAB — Full audit before investing more budget
  • MAP — ICP, messaging, pipeline system rebuilt
  • MAX — Fractional CMO embedded in your team
  • SPRINT — 90-day execution sprint with live campaigns
Compare all solutions →
Outcomes

What changes in 90 days

Board-ready reporting

MQL, SQL, CAC, pipeline coverage and revenue attribution in a dashboard your board trusts and understands.

Aligned GTM motion

Sales and marketing working from the same ICP, the same messaging, and the same pipeline metrics. No more siloes.

Predictable pipeline

Inbound, outbound and partner channels generating qualified pipeline consistently — not relying on referrals and luck.

Ready to close the CMO gap?

Book a 20-minute call. I'll tell you exactly what I see and what to do first — no pitch unless it fits.

Book a Call →
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