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For European Tech Scale-ups · Series A/B/C

Marketing team.
No CMO.
Board asking for metrics.

Series A/B/C. Marketing team, no CMO. Spend is up, attribution is vague, board wants metrics. RUTTENS+ steps in from week one — running revenue engine handed over in 90 days.

What you get in 90 days
  • Lead-to-deal conversion lift of 5–10 points (e.g. 12% → 19% in 8 weeks — actual client result)
  • Board-ready CMO reporting, every month
  • Team trained on AI-native GTM execution that your investors will recognise

Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the Revenue Scan.

12% → 19%
Lead-to-deal in 8 weeks · SaaS 65 FTE, €4M ARR
0% → 35%
Inbound pipeline share in 6 months · MAX engagement
90 days
To board-ready pipeline reporting the board trusts
Week 1
Operational from day one — no onboarding lag
📈

"We have a marketing team but no CMO. Someone needs to lead strategy and own the board metrics."

🎯

"Our ICP keeps shifting. Messaging is inconsistent across sales and marketing. Deals are taking too long."

💰

"We're spending on content, LinkedIn and events — but can't connect any of it to pipeline or revenue."

Recommended Path

CMO leadership without the full-time hire.

RUTTENS+ steps in as your fractional CMO — with the strategy, team leadership, and board reporting you need to operate at Series B/C. Embedded from week one, handing over a running system by month three.

  • →
    ICP lock-in — Stop chasing every lead. Define exactly who you win with and why, then build everything around that.
  • →
    Messaging alignment — Sales and marketing speaking the same language. One clear value prop. One narrative.
  • →
    Pipeline attribution — Know exactly which channel, campaign, or content drives pipeline. Board-ready in 60 seconds.
  • →
    Team leadership — Structure, OKRs, hiring plan and agency management. Your team operating at full capacity.
Book a free 20-min Revenue Scan →
Your profile
CMO / CEO / CFO · SaaS Scale-up · Series B/C

"We have a marketing team but no real CMO leadership. The board is asking for metrics we can't report."

40–200 FTE · Series B/C · Europe-wide

Recommended solutions for scale-ups

  • LAB — Full audit before investing more budget
  • MAP — ICP, messaging, pipeline system rebuilt
  • MAX — Fractional CMO embedded in your team
  • SPRINT — 90-day execution sprint with live campaigns
Compare all solutions →
Outcomes

What changes in 90 days

Board-ready reporting

MQL, SQL, CAC, pipeline coverage and revenue attribution in a dashboard your board trusts and understands.

Aligned GTM motion

Sales and marketing working from the same ICP, the same messaging, and the same pipeline metrics. No more siloes.

Predictable pipeline

Inbound, outbound and partner channels generating qualified pipeline consistently — not relying on referrals and luck.

What Changes

Before RUTTENS+ → After 90 days

Before
✕Marketing team, no CMO — no one owns strategy or board metrics
✕Sales and marketing using different ICP definitions
✕Attribution vague — can't connect spend to pipeline
✕Board asks for numbers the team can't confidently report
→
After 90 days
✓Fractional CMO embedded from week one — operational immediately
✓Shared ICP — sales and marketing on the same definition
✓Pipeline attribution clear — channel, campaign, content all tracked
✓Board-ready dashboard — MQL, CAC, pipeline coverage, revenue

Your Path

How we build your revenue engine

1
LAB
Full GTM audit. ICP, positioning, pipeline gaps, agency stack. 2 weeks before spending more.
→ Know exactly what to fix
2
MAP
ICP locked, messaging aligned, pipeline system rebuilt with board-ready reporting.
→ Engine blueprint in 3 months
3
MAX
Fractional CMO embedded — strategy, team leadership, OKRs, board reporting, hiring plan.
→ CMO without the full-time hire
4
SPRINT
90-day execution sprint. Live campaigns, team trained, pipeline generating before week 8.
→ Revenue engine running

Ready to close the CMO gap?

Book a free 20-minute call. I'll tell you exactly what I see and what to do first — no pitch unless it fits.

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What Peers Say

From tech leaders who've worked with Phil

Founders and executives who hired Phil inside tech scale-ups.

"

Phil is a true asset to any business. As CMO at Tyk, he revolutionised our entire marketing strategy — driving a data-first approach with strong sales collaboration, always measuring impact from a revenue standpoint, not just traffic. He keeps teams constantly evolving as markets shift. I've grown both personally and professionally under his mentorship and guidance.

PAUL COOPER
Growth & Performance Marketing Leader · Tyk · 2025
"

Phil joined AYA Energy as our Fractional GTM Lead and immediately brought structure, pace and strategic clarity. Within three weeks, he drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence — coordinating a 7-person cross-functional team. His approach is rigorous, execution-focused and genuinely commercial. If you need a senior GTM operator who gets things done, Phil is the person to call.

LOUIS LANGEROCK
CEO · AYA Energy · 2026
"

I've never met anyone with Phil's energy and determination. As CMO at Tyk, he brought an analytical, data-first mindset while staying genuinely hands-on with new tools and martech. He's adept at Board and senior stakeholder conversations, and his mentorship style gave me real space to grow. Phil is a catalyst for change — I'd recommend working with him without hesitation.

EMMA KRISKINANS
SVP Marketing · Tyk · 2025
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Philippe Ruttens
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