Board-level clarity
Translate a commercial ambition into explicit market, message, investment and operating choices.
About Phil Ruttens
Senior enough for the board. Hands-on enough to build.
I build B2B revenue engines that keep working when you stop pushing. Phil has led marketing, demand generation, ABM and revenue transformation across software, APIs, global services, industrial and energy environments — technical and complex B2B, sales-led growth.
Trusted in complex B2B environments
TykcleverbridgeWorld CourierIron MountainAYA Energy
The useful combination
Strategy, operating discipline and creative judgement in one person.
Technical B2B companies rarely fail because nobody is doing marketing. They stall because decisions are fragmented across leadership, sales, marketing, agencies, tools and data.
Revenue operations
Connect ICP, funnel definitions, CRM evidence, ABM, campaigns and weekly management decisions.
Hands-on delivery
Build the message, roadmap, brief, enablement and team cadence needed to turn strategy into action.
Why technical B2B
Complex products need commercial translation—not simplification theatre.
At Tyk, the product served engineers and developers. Across energy, logistics and enterprise services, the buying journey involved multiple technical and business stakeholders. That experience is the bridge.
Digital
APIs, software, data and technical platforms where product credibility must become a compelling buying narrative.
Physical + hybrid
Technical products and services where expertise, operational proof and commercial relevance must work together.
Expert services
Knowledge-intensive firms that need to package what they know into differentiated, repeatable offers.
How Phil works
Direct, evidence-led and built for handover.
The job is to create clarity quickly, make the difficult choices visible, help the team execute and leave behind a stronger operating system.
- Phil leads the work himself
- Evidence before opinion
- Commercial language, not marketing theatre
- Clear ownership and weekly decisions
- No automatic retainer after the sprint
The pattern others see
Strategic—and willing to roll up his sleeves.
That phrase recurs across recommendations from clients, founders, managers and team members.
“He didn't just advise; he rolled up his sleeves.”Arne PohlmanCEO, FocusEconomics
“An experienced marketer, accomplished operations expert and senior leader.”James HirstCo-founder, Tyk
“Immediately brought structure, pace and strategic clarity.”Louis LangerockCEO & Founder, AYA Energy
Curious how this plays out in practice, or want Phil to speak at your event?
Phil in person
The energy is part of the method.
See Phil explain the working style behind the revenue engine.
Photo: workshop with client team
Photo: speaking / keynote
Photo: candid energy shot
Photo: client working session
Live workshop
See the workshopAI Revenue Engine Workshop
Bring the messy GTM question. Leave with a clear priority motion, human-owned AI workflow and next actions your team can run.
Need senior judgement without waiting for a full-time hire?
A 45-day reset gives the leadership team a focused way to fix the current GTM constraint and test the working relationship.