Same problem. Different company. Every time.
Why I do this
I started in strategy consulting — Accenture, EY. Big clients, good frameworks, and an uncomfortable truth: most strategy work never makes it to execution. The gap between "here's the plan" and "here's a pipeline that fills itself" was where most companies bled. I started moving towards the execution side.
Over 25 years I've worked with SaaS start-ups burning runway, industrial companies whose sales teams were drowning in demos that never closed, and scale-ups whose marketing spend had doubled but whose pipeline hadn't. The root cause was almost always the same: no repeatable engine. Great people, no system.
At Tyk — an API management SaaS — I ran GTM across Europe as they scaled internationally. That's where the RUTTENS+ model crystallised: diagnose fast, build only what moves revenue, hand it over documented so the team can run it without you.
I work from Belgium, across Europe. Clients are B2B tech, SaaS, and industrial companies at growth or transformation stages — usually 10–250 people, usually at the point where the founder-led sales motion has stopped scaling.
How I'm different
I don't bring a team of five and sub out the work. I'm the one in your CRM, in your board meeting, on your sales calls. Everything I build is documented as I build it. On the last day, your team runs the system — not a retainer, not a dependency.
I also don't take clients I can't help. The Pipeline Scan exists so we both know what's broken before committing to anything bigger.