Philippe Ruttens

I build systems. Not slide decks.

After 25 years in B2B marketing — from Accenture's global consulting teams to fast-scaling SaaS companies like Tyk — I've seen the same pattern everywhere: smart companies with great products, stuck because they don't have a marketing engine. Not a strategy. An engine.

The difference matters. Strategy without execution is fiction. Execution without strategy is noise. A revenue engine is both — built, operational, and running without depending on any single person.

In 2022 I decided to stop being inside one company at a time and start building revenue engines for multiple B2B companies at once. RUTTENS+ is the result: a fractional CMO practice built around the RUTTENS+ OS — five clear solutions, seven GTM pillars, and a very direct approach to what's broken and how to fix it.

AI is how I move faster. HubSpot, Claude, Apollo, LinkedIn automation — not gimmicks. They're how a single fractional CMO delivers what a full marketing department used to take years to build. I call this the RUTTENS+ Operating System, or RUTTENS+ OS.

How I work

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  I say what I think. No wasted meetings, no politics, no 40-page strategy decks that live in a drawer.
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  I build to hand over. The system works without me from day one. That's the point.
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  I embed in the team. This isn't outsourced marketing. I'm in your weekly meetings, your Slack, your board deck.
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  Revenue first. Every action connects to pipeline, MQL, SQL, CAC or LTV. If it doesn't, we don't do it.
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  No juniors, no bloat. You work with me directly. Not an account manager who reports to someone who reads your brief.

Credentials & background