Get close to the evidence
Talk to buyers, sales and the people doing the work before deciding what needs to change.
Antwerp · Belgium & the Netherlands · Hybrid · NL / FR / EN
I’m based in Antwerp. My work has taken me across European B2B markets for 25 years, from Accenture and Iron Mountain to cleverbridge and Tyk. I work in Dutch, French and English. Outside work, I enjoy the outdoors and Hyrox.
Building stronger B2B brands, teams and sales.

Talk to buyers, sales and the people doing the work before deciding what needs to change.
Choose what matters now. Give the team clear decisions and ownership.
I lead teams and agencies, and take on specific hands-on work where it helps.
Leave a system and an operating rhythm people can keep running.
Permanent, interim or project: the work is the same. I build the pipeline system and the team that runs it; the contract form is flexible.
Head of Marketing, Marketing Director or Demand Gen Director. A role with a clear remit, colleagues and the authority to deliver.
A defined leadership assignment, directly or through a partner firm. Term, working days, attendance and travel are agreed for each opportunity.
A specific piece of work such as ABM, agency selection or a workshop, in English, Dutch or French.