Solutions Startup SME Scale-up Free Tools About Talk to Phil Book your 20-minute Revenue Scan →

Not sure where to start? Find your B2B revenue archetype in 5 minutes.

🐆 Find your GTM Animal →
For founder-led start-ups

You're running sales
and marketing.
Both are suffering.

You built the business on your network, your energy, and your ability to close. Now you're at €2–15M ARR and the referrals aren't enough. You know you need a pipeline system — you just haven't had time to build one. That changes now.

What you get in 90 days
  • 5–15% more qualified leads from a clear ICP + working outbound system
  • A pipeline that doesn't depend on the founder's network
  • A team that runs the marketing engine without you in the loop daily

Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the Revenue Scan.

12% → 19%
Lead-to-deal in 8 weeks · B2B SaaS, pre-Series A
Founder-out
Pipeline runs without you in 90 days
🔄

"I'm still writing the proposals, running discovery calls, and somehow supposed to be building the company."

📉

"We win deals, but top-of-funnel is broken. New leads only come from my network and it's not scalable."

⏱

"Every time I step back from sales, the pipeline empties. Marketing should be filling it. It isn't."

The Solution

Build the engine. Stop being the engine.

RUTTENS+ builds the GTM system that removes you from the daily pipeline dependence. ICP locked, messaging clear, outbound system running, and a marketing function that feeds sales — without you being the trigger for every deal.

  • →
    ICP lock-in — Stop chasing every lead. Define exactly who you win with, why you win, and what makes them raise their hand. Build your whole engine around that.
  • →
    Outbound system — LinkedIn, email, Apollo. A predictable outbound engine running 5 days a week — without your name in every message.
  • →
    Content that earns trust — 3–4 posts a week that make your ICP think "they understand us." Warm pipeline before the first call.
  • →
    CRM and pipeline hygiene — Real pipeline visibility. Forecast you can trust. Deals that don't disappear into a spreadsheet and a prayer.
Book your 20-minute Revenue Scan →
Your profile
CEO / Founder · B2B · €2–15M ARR

"I built the business on referrals and my own network. Now I need a pipeline system that doesn't depend on me showing up in every deal."

10–50 FTE · Europe-wide

Recommended path for founders

  • SCAN (€399) — Revenue leak diagnosis in 2 hours. Where is your pipeline actually breaking?
  • MAP — ICP, messaging, CRM, outbound system built. You stop being the bottleneck.
  • SPRINT — 90-day done-with-you execution. Live campaigns before week 8.
  • MAX — Fractional CMO embedded while you recruit your first in-house marketing lead.
Compare all solutions →
Outcomes

What changes in 90 days

You're out of the sales loop

Outbound runs without you in every message. Inbound warms leads before your team picks up the phone. You review the pipeline, not build it.

Predictable top-of-funnel

15–30 qualified conversations a month from outbound and content — not waiting for the next referral from someone you had dinner with.

A system, not a dependency

CRM is clean. Pipeline is real. The team can run the engine without you. When I leave, nothing stops.

Ready to stop being the bottleneck?

Start with a Revenue Scan — 2 hours, written diagnosis, your 3 biggest pipeline leaks and a clear recommended next step.

Book your 20-minute Revenue Scan →
Philippe Ruttens
Prefer a quick chat?

Want to just talk first?

Not ready to book a Revenue Scan yet? Send me a message. Tell me where you're stuck and I'll point you to what reads the situation best — even if that's not us. 20-min reply window during EU hours.

Talk to Phil → Book your 20-minute Revenue Scan