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For PE/VC Operating Partners

Portfolio-level GTM.
Investor-ready metrics.

Three portfolio companies need a CMO function. You can't hire full-time at each. And agency fees are bleeding the P&L with nothing to show. RUTTENS+ fixes this at portfolio scale.

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"Marketing across our portfolio is inconsistent — no shared KPIs, no visibility, no CMO leadership we can afford at each company."

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"We're spending €15K+/mo per company on agencies and can't connect that spend to pipeline or revenue."

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"Portfolio companies need to hit growth targets for exit — but GTM is the gap and it's not getting fixed fast enough."

The Solution

One fractional CMO. Portfolio-level impact.

RUTTENS+ works across your portfolio to standardise GTM execution, build investor-ready reporting, and give each company a functioning revenue engine — without the full-time CMO cost at each entity.

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    Portfolio GTM audit — LAB audit across 2–5 companies, identify the biggest gaps and quick wins at each level.
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    Shared GTM framework — ICP templates, messaging frameworks, CRM standards and KPI dashboards reused across portfolio.
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    Embedded at company level — MAP or MAX at priority companies, lighter-touch support at others.
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    Investor-ready reporting — Monthly pipeline metrics, MQL/SQL data and revenue attribution your LPs can read in 60 seconds.
Discuss Portfolio GTM →
Your profile
PE/VC Equity Partner · NED · Investment Lead

"We need consistent GTM across our portfolio. Not one great company and four black boxes."

Funds up to €250M · €5–15K/mo engagement

Recommended solutions for PE/VC

  • LAB — Portfolio-level GTM audit (all companies)
  • MAP — Full GTM strategy per priority company
  • MAX — Fractional CMO at 1–2 flagship companies
  • SPRINT — 90-day execution at companies needing fast pipeline
Compare all solutions →
Outcomes

What changes after 90 days

Pipeline visibility

Every portfolio company has a CRM with real pipeline data — not spreadsheets and founder guesses.

Standardised KPIs

Shared metrics across the portfolio: MQL, SQL, CAC, LTV, pipeline coverage. Board-ready in one view.

Agency rationalisation

Typical saving of €5–15K/mo per company by eliminating low-ROI agency spend and replacing with systems.

Ready to talk portfolio GTM?

Book a 30-minute call to discuss your portfolio situation. No pitch unless it fits.

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