Phil Ruttens · RUTTENS+
Fractional CMO · 20+ years B2B GTM
Not sure which stage fits?
Start with the free Pipeline Score. 8 questions. 2 minutes.
Your Pipeline Score + the 3 leaks costing you deals. No email gate.
Know what's broken. Build the system. Embed the leadership. Start wherever your situation demands — every stage builds toward the same outcome.
Get a written diagnosis of where your pipeline is leaking — without committing to a project.
Walk away knowing your 3 biggest revenue leaks and the exact lever to pull first.
Build the GTM system your team can run — ICP, messaging, pipeline, all the way to live campaigns.
A working pipeline handed over and running in 2–3 months. Your team owns it from day one.
Fractional CMO embedded in your leadership team while you build or recruit your permanent hire.
Board-ready strategy, team elevation, and full knowledge transfer on exit.
"Brilliant advice on breaking down silos to drive revenue. If you're looking for a CMO change maker, look no further."Nitin Kartik · CEO, Caribou Strategic
"Analytical, results driven... strong as a marketing leader who needs to restructure a whole department."Sabine Caudron · Head of Private Banking, Degroof Petercam
"A solid and efficient senior marketing professional — well equipped to drive ROI, technology and demand generation."Peter Thomas · ex-Iron Mountain, now fractional leader
Start with the free Pipeline Score. 8 questions. 2 minutes.
Your Pipeline Score + the 3 leaks costing you deals. No email gate.
See the full AI-Augmented GTM Playbook for B2B companies — 6 layers, 18 tools, ROI framed against payroll.