📅 Last updated: April 2026
🏢 Controller: TheMarketAir BV
📍 Belgium · GDPR applies
1. Who we are
This website is operated by TheMarketAir BV, trading as RUTTENS+, a Belgian private limited company. We provide B2B GTM advisory, fractional CMO services, and revenue engine consulting.
2. What data we collect
We collect only what we need to respond to your enquiry or deliver our services. Data is collected through:
- Contact & audit intake form (Jotform): Name, company name, email address, job title, company revenue range, and the GTM challenge you describe in the free-text field.
- Calendar booking (Cal.com): Name, email address, and any notes you add when booking a call. Cal.com may also collect your time zone.
- Direct email: Any personal data you include when emailing phil@ruttens.com.
- Analytics (Google Analytics 4): Anonymised usage data — pages visited, session duration, device type, approximate country. No personally identifiable information is collected by GA4 on this site.
- Server logs: Netlify (our hosting provider) may log IP addresses and request metadata for security and performance purposes. We do not actively process these logs.
We do not collect sensitive categories of data (health, race, religion, etc.) and we do not sell your data to any third party.
3. How we use your data
We use the data we collect to:
- Respond to your enquiry or book your call
- Send you the Revenue Audit or SCAN output you requested
- Follow up with a commercial proposal, if relevant and invited
- Improve this website based on aggregated, anonymised analytics
We do not use your data for automated decision-making or profiling. We do not send unsolicited marketing without your explicit consent.
4. Legal basis for processing
Under GDPR Article 6, we rely on the following legal bases:
- Legitimate interest (Art. 6(1)(f)): Responding to your enquiry and following up in the context of a potential business relationship.
- Consent (Art. 6(1)(a)): For analytics cookies (Google Analytics 4). You can withdraw consent at any time — see Section 6.
- Contract (Art. 6(1)(b)): If we enter into an engagement, processing your data is necessary to deliver the services agreed.
5. Third-party services
This site uses the following third-party services, each with their own privacy policies:
📅
Cal.com — booking
Processes your name and email to confirm call bookings. Data stored on Cal.com's infrastructure.
cal.com/privacy
📋
Jotform — contact & intake form
Processes your form submission. Data stored on Jotform's servers. Submissions are forwarded to phil@ruttens.com.
jotform.com/privacy
📊
Google Analytics 4 — website analytics
Anonymised usage metrics (pages, sessions, device). IP anonymisation is active. No cross-site tracking on this site.
policies.google.com/privacy
🌐
Netlify — web hosting
Hosts this website and CDN. May process request logs. Data processed under Netlify's DPA.
netlify.com/privacy
✉
ImprovMX — email forwarding
Forwards inbound email from phil@ruttens.com to our Gmail inbox. Emails are in transit only, not stored by ImprovMX.
improvmx.com/privacy
All third-party processors are contractually bound to handle your data in compliance with GDPR.
6. Cookies & analytics
This site uses a minimal set of cookies:
- Essential cookies: Set by your browser or our hosting layer for basic site function. These do not require consent.
- Analytics cookies (GA4): Set by Google Analytics 4 to measure aggregated, anonymised traffic. No personally identifiable data is shared. You can opt out at any time using the Google Analytics Opt-out Browser Add-on.
We do not use advertising cookies, retargeting pixels, or social media tracking cookies.
If you use a browser extension that blocks analytics (uBlock Origin, Privacy Badger, etc.), GA4 will simply not load — your browsing is unaffected.
7. Data retention
- Enquiry data (Jotform / email): Retained for up to 2 years from last contact, or for as long as required to manage an active client relationship.
- Calendar booking data (Cal.com): Governed by Cal.com's own retention policy. We retain a copy of confirmed meetings in our email for up to 2 years.
- Analytics data (GA4): Data retention set to 14 months in Google Analytics, after which it is automatically deleted.
When retention periods expire, or on request, data is securely deleted.
8. Your rights under GDPR
As a data subject in the EU/EEA, you have the following rights. To exercise any of them, email phil@ruttens.com. We will respond within 30 days.
✅ Right of access
Request a copy of the personal data we hold about you.
✏️ Right to rectification
Ask us to correct inaccurate or incomplete data.
🗑️ Right to erasure
Request deletion of your data ("right to be forgotten"), subject to legal retention obligations.
⏸️ Right to restriction
Ask us to limit processing of your data in certain circumstances.
📦 Right to portability
Receive your data in a structured, machine-readable format.
🚫 Right to object
Object to processing based on legitimate interest at any time.
You also have the right to lodge a complaint with the Belgian Data Protection Authority: dataprotectionauthority.be
For any privacy-related question, request, or complaint, contact:
We take privacy seriously and will respond promptly. If we cannot resolve your concern, you have the right to escalate to the Belgian DPA.
This policy was last reviewed in April 2026. We may update it periodically. Material changes will be noted at the top of this page with a revised date.