Company
- Often 40–250 employees
- Multi-country or expansion ambition
- Complex, considered B2B sale
- Meaningful contract value
Who I help
Technical B2B firms with sales traction—and no senior marketing leader.
The fit is a specific operating situation: a complex B2B product or service, an existing sales team and a need to focus market, message and sales motion.
Trusted in complex B2B environments
TykcleverbridgeWorld CourierIron MountainAYA Energy
Best-fit profile
Enough traction to act. Enough friction to need a reset.
These are starting filters, not rigid rules. Buying urgency and access to evidence matter more than a perfect firmographic match.
Team
- Five or more salespeople
- One to five marketers—or scattered support
- CRM and some campaign history
- No experienced GTM owner
Moment
- Pipeline has stalled or become volatile
- A new segment, geography or offer is launching
- CEO wants accountability before more spend
- Marketing leader is absent or between hires
The cluster model
One positioning. Three focused market tests.
The market stays coherent: technical B2B. Each sprint varies the cluster, buying trigger or message—so learning compounds instead of constantly reinventing the offer.
Digital technical products
Examples: SaaS, APIs, developer tools, cloud, cyber and data.
Likely buyers: CEO, CRO, VP Sales, CMO or investor-backed operating leader.
Urgent trigger: the product is credible but pipeline and category clarity lag behind it.
Physical or hybrid solutions
Examples: industrial, energy, climate, logistics and pharma technology.
Likely buyers: CEO, commercial director or regional growth leader.
Urgent trigger: growth depends on relationships and distributors, while modern demand generation is underbuilt.
Professional services
Examples: engineering, implementation, research, compliance and tech-enabled advisory.
Likely buyers: managing partner, CEO or commercial lead.
Urgent trigger: expertise is strong but difficult to package, differentiate and turn into pipeline.
What converts
Lead with the pain they already feel.
“Build a revenue engine” is the method. “Regain pipeline control” is the executive outcome. The message should start with the latter.
Market
Technical B2B firms with an established sales motion and no senior marketing leader.
Method
A hands-on three-month GTM Reset that clarifies the market, message and sales priorities.
Message
Regain pipeline control without making another premature full-time hire.
Good fit / poor fit
Useful boundaries save everyone time.
A short fit call is designed to identify these boundaries quickly.
Strong fit
- Leadership will make choices, not just request campaigns
- Sales and CRM evidence can be accessed
- A clear commercial owner participates weekly
- The team can activate decisions after the sprint
Probably not yet
- Pre-product-market-fit with no customers or sales evidence
- A request for isolated ads, SEO or appointment setting
- No internal owner and no capacity to follow through
- A need for a permanent day-to-day marketing manager
Live workshop
See the workshopAI Revenue Engine Workshop
Bring the messy GTM question. Leave with a clear priority motion, human-owned AI workflow and next actions your team can run.
Do you recognise this operating situation?
Bring the current pipeline problem. We will decide whether the reset, activation package or another route makes sense.