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Not sure where to start? Find your B2B revenue archetype in 5 minutes.

πŸ† Find your GTM Animal β†’
For European B2B Agencies Β· 10–100 FTE

The cobbler's children
finally get their shoes.

You deliver for clients. But your own pipeline is referrals and whoever the MD met recently. RUTTENS+ builds the revenue engine for the agency that's too busy serving clients to serve itself.

What you get in 90 days
  • Your own outbound + inbound pipeline running in parallel to client work
  • A repeatable agency-to-client conversion path
  • Senior B2B GTM coaching for your team β€” no juniors required

Ranges based on typical client outcomes. Final numbers depend on your starting point β€” covered in the Revenue Scan.

3 β†’ 2
Active referrals β†’ new pitches in 6 weeks Β· 18 FTE agency
Referral-out
From referral-only to structured outbound engine
πŸ”

"We deliver for clients but can't seem to grow our own pipeline. We're always the last priority."

🎯

"Our positioning is vague. We say we do everything for everyone and it's hurting our conversion rate."

πŸ“ž

"New business comes from referrals and the MD's network. When they stop, so does growth."

Recommended Path

Position. Pipeline. Proof.

The same three problems every time: unclear ICP, a value prop that tries to be everything, no systematic outbound. RUTTENS+ fixes all three.

  • β†’
    ICP and positioning β€” Pick your lane. Who do you win with, at what price, with what outcome. Say it in one sentence.
  • β†’
    Systematic outbound β€” LinkedIn + email sequences that generate qualified conversations, not just impressions.
  • β†’
    Case study machine β€” Turn your client results into proof that drives inbound. A content engine the team runs in 2 hours/week.
  • β†’
    New business pipeline β€” A CRM with real pipeline data and a repeatable new business process the MD isn't the centre of.
Book a free 20-min Revenue Scan β†’
Your profile
MD / Marketing Director Β· Agency

"We deliver for clients but can't seem to grow our own pipeline. We're the cobbler's children."

10–50 FTE Β· Europe-wide

Recommended solutions for agencies

  • SCAN β€” 1-hour call + written diagnosis of your 3 biggest GTM gaps, within a week
  • LAB β€” Full GTM audit β€” ICP, positioning, pipeline
  • MAP β€” New business strategy built and handed over
  • SPRINT β€” Live outbound + content execution for 90 days
Compare all solutions β†’
Outcomes

What agencies get in 90 days

A positioning that sticks

One clear ICP, one value prop, one lane. Prospects know exactly who you are and why they should hire you.

Repeatable new business

An outbound and referral system that generates qualified conversations every week β€” not just when the MD is active.

Proof that converts

Case studies, social proof, and a content engine that turns client results into inbound leads on autopilot.

Time to grow your own pipeline?

Start with a Revenue Scan β€” 20 minutes to your 3 biggest new business gaps.

Book a free 20-min Revenue Scan β†’

What Peers Say

From founders and leaders in professional services

People who run agencies, consultancies and talent firms β€” and turned to Phil when their own GTM needed upgrading.

"

One of the best marketers I've had the pleasure of meeting. Rock solid foundations. Growth mindset. Eye on technology.

I count on Phil as my go-to for marketing and revenue insights. I always learn from him.

RICHARD WASHINGTON
Founder Β· Tick Talent Β· 2025
"

Working with Philippe is like taking a little box of hurricane and unleashing it on the business problem you're trying to solve.

It helped the organisation massively improve its outbound communications framework.

LENNARD HULSBOS
Founder Β· jΓΆrΓ°.tech Β· 2023
"

Phil's wisdom is like a Swiss Army Knife β€” ready for any challenge.

His advice on breaking down silos to drive revenue has helped me time and time again. If you're looking for a CMO change maker, look no further.

NITIN KARTIK
CEO Β· Caribou Strategic Β· 2025
View all LinkedIn recommendations β†’
Philippe Ruttens
Prefer a quick chat?

Want to just talk first?

Not ready to book yet? Send me a message β€” I'll point you to the right next step, even if that's not RUTTENS+.

Talk to Phil β†’ Book a free 20-min Revenue Scan
Book a free 20-min Revenue Scan β†’