Real stacks. Real numbers. No agency fluff. Phil Ruttens runs an entire outbound pipeline solo using AI and automation — and shows B2B teams exactly how to copy it.
Phil Ruttens is the founder of RUTTENS+, where he designs and builds "revenue engines" for B2B teams — the operating model, automation backbone and outreach system that turns random acts of marketing into a predictable pipeline. He works with energy, tech and services brands across the Benelux, and is known for running an entire outbound motion solo using AI and automation in place of a five-person team.
His talks are hands-on and demo-led: real stacks, real numbers, no agency fluff.
Each talk is demo-led and audience-tested. All can be adapted to 20-min keynote, 45-min session or half-day workshop format.
How one operator runs a B2B pipeline that used to need a team of five. Live walk-through of the Make.com + AI + LinkedHelper stack — what to automate, what to keep human, and the numbers behind it.
The 90-day operating model that replaces scattered campaigns with one repeatable engine — the SCAN→LAB method that turns activity into pipeline.
The compliance-safe playbook for LinkedIn automation in 2026 — what's allowed, what kills your account, and how to stay human at scale. Scarce expertise, very topical.
A contrarian keynote that reframes the room: stop producing more content, start engineering demand. Built to spark debate on panels and keynote stages.
Replacing Wix, Zapier and the rest with automation and AI — same output, fraction of the cost. The budget angle lands hard in 2026.
20–45 min. Demo-led, high-energy. Leaves the room with one concrete takeaway to act on this week.
Half-day or full-day. Hands-on build — participants leave with their own mini-revenue-engine. Capped at 20 for depth.
Live panel or recorded episode. Contrarian takes, real numbers, no consultant-speak. Remote or in-person.
Appearances across B2B marketing events, podcasts and community sessions in Benelux and Europe. Follow @ruttens on LinkedIn for the latest.
Speaking pipeline active — check LinkedIn for confirmed dates and recordings.
What People Say
Co-founders, executives and senior marketers on what it's like to have Phil in the room.
Phil operates at the intersection of creativity and data — an experienced marketer, accomplished operations expert and senior leader. Every leader who has the opportunity to work with Phil would want no one else at their side when things get tough.
I've never met anyone with Phil's energy and determination. As CMO at Tyk, he brought an analytical, data-first mindset while staying genuinely hands-on with new tools and martech. He's adept at Board and senior stakeholder conversations, and his mentorship style gave me real space to grow. Phil is a catalyst for change — I'd recommend working with him without hesitation.
It's rare to find a strategic advisor as insightful and impactful as Phil. He didn't just advise — he rolled up his sleeves and designed a comprehensive assessment that genuinely evaluated each candidate. His ability to connect high-level strategy with practical execution consistently impressed me. Any organisation would be lucky to have Phil's guidance. I cannot recommend him highly enough.
Conferences, community events, corporate off-sites, webinars, podcasts — Benelux & Europe. Remote sessions worldwide.
Minimum 4 weeks for keynotes and workshops. Podcast & panel slots sometimes available sooner.
Event name, date, audience size and the topic angle. Phil replies within 24h on business days.
B2B marketing leaders, sales & BD teams, founders, lean start-ups and scale-ups. Energy, tech, SaaS and professional services.