Paid diagnostic · 2–3 weeks

Revenue Engine Audit
Diagnose your pipeline independence.

For founder-led B2B companies where the pipeline still runs through you. In 2–3 weeks we map the leaks, score your independence in depth, and hand you a 90-day plan to build an engine the team owns.

€2,950fixed scope · credited toward a Build if you proceed

Book a 30-min discovery call →
✓ Senior-only — Phil runs it✓ Fixed scope✓ Board-ready output
Who it's for

You're the right fit if one of these is true.

Built for founders and CEOs of B2B companies (roughly €1–10M+), across tech, industrial, energy and fintech — startups and scale-ups alike.

If you stop, the pipeline stopsRevenue and key relationships still depend on you personally.

You took the free scan and scored lowYour Pipeline Independence Score flagged founder-dependency and you want the full leak map.

Growth has stalled at a ceilingYou suspect the system — not the team — is the constraint, but can't yet prove where.

You're heading toward a raise or exitYou need to remove key-person risk before a buyer or investor prices it in.

CAC is climbing and you can't explain itSpend is up, deals feel slower, and the numbers don't tell a clean story yet.

You want answers before you invest in a buildA scoped diagnosis first — not an open-ended retainer.

What's included

What you get in 2–3 weeks.

A structured diagnosis built on the 4 R's — Reliance, Resilience, Repeatability, Readiness — the same framework behind your Pipeline Independence Score.

🎙️

Stakeholder interviews

Structured sessions with you and key commercial people to surface where the engine really depends on you.

📊

Pipeline + data review

We look at your funnel, CRM, CAC/LTV and reporting to separate what's working from what just looks busy.

🗺️

Leak map + independence score

A ranked map of where revenue leaks and depends on you, scored across the 4 R's — not a vague observation.

🎯

Top 3 fixes, prioritised

The highest-leverage moves first, with the business impact of each — so you fix the right thing, in the right order.

🛠️

90-day build roadmap

A concrete plan to install an engine the team can run without you — phased, owned, and costed.

📑

Board-ready readout

A clear written diagnosis and a live readout session you can take straight to your board or investors.

How it works

Four steps. Two to three weeks.

1

Discovery call

A 30-minute call to confirm fit, scope, and what "good" looks like for you. No obligation.

2

Interviews + data

We gather the inputs — interviews, pipeline, CRM, numbers — over the first week.

3

Diagnosis + scoring

We build the leak map, score the 4 R's, and pressure-test the top fixes.

4

Readout + roadmap

You get the written diagnosis, your independence score, and a 90-day build roadmap — live.

Proof

Built on 25+ years of real GTM work.

Ex-Accenture, EY, Tyk and PE. The same diagnose-build-handover method, applied across founder-led B2B.

+35%
revenue lift at EREA after building pipeline independence
57
deliverables shipped at AYA Energy in 12 weeks, post-merger
25+
years building B2B revenue engines across Europe
Series A→exit
GTM built and handed over as ex-CMO at Tyk

Figures from named client engagements. Details shared on request under NDA.

Stop being the pipeline.

Book a 30-minute discovery call. We'll confirm fit before you commit a euro.

Book your discovery call →

Prefer email first? → phil@ruttens.com

Not sure yet? Start free — get your Pipeline Independence Score in 3 minutes, then decide if the Audit is the right next step.