Pricing & stages

Diagnose. Build. Embed.

Three stages. One revenue engine. Pick the stage that fits your situation — every solution builds toward the same outcome. Start free: Pipeline Score →

A full-time CMO costs €180K+ a year — before they've built anything.

Fractional gets you the same seniority — scoped, senior-only, accountable for pipeline — at a fraction of the cost. No recruiting fees, no 6-month ramp, no severance risk.

Quick Fit Check

Where do you stand?

3 questions · 30 seconds · no email required

1 / 3 — What's your approximate annual revenue?

Stage 1
Diagnose
Know exactly what's breaking your pipeline before spending another euro.
Pipeline Score
8 questions · 2 min · instant result
FREE
SCAN
1-hour call · written diagnosis · 1 week
€599
LAB
Full 7-pillar audit · 2 weeks
€2,990
See Diagnose →
Stage 2 · Most Chosen
Build
Build the GTM system — strategy, execution, or one scoped fix — and hand it to your team.
Pipeline Sprint
Fixed scope · 2–4 weeks · Phil does the work
from €2,590
MAP ★
Full GTM strategy · 3 months · handover
from €6,990
SPRINT
Done-with-you execution · 3 months
from €15,900
See Build →
Stage 3
Embed
Embed fractional CMO leadership — strategy, team, board reporting — while you recruit your permanent hire.
MAX — Retainer-Lite
4h / month · strategic advisory
€3,990/mo
MAX — Retainer-Pro
8h / month · strategy + coaching
€4,990/mo
MAX — Fractional CMO
20h / month · full CMO scope
€7,990/mo
See Embed →

All prices are starting points. Final investment depends on company size, complexity and scope. PE/VC portfolio and multi-company pricing on request. Book a free 20-min call for a tailored quote.

Philippe Ruttens

You work with me — not a junior team.

Every engagement is delivered by me directly. Senior-only, scoped, transparent — the person on the call is the person doing the work.

"Working with Philippe was as if he was our 'own' sales and marketing director."
Patrick Deroost · McME · via LinkedIn
"I hired Philippe as ad interim Global Head of Demand Gen, ABM & Digital to build our ABM operations from scratch... I'd recommend him to any Board or CEO looking to upgrade their B2B marketing strategy, team and performance."
Dr. Thomas Rosendahl · Telco & B2B SaaS Executive Advisor · via LinkedIn
See results & case studies →
All solutions

What's inside each stage

Click a stage to see the options. All paths → one qualifying step.

🔍Diagnose — Know what's broken
Pipeline Score
Free self-assessment · 2 min · 0–100 score
SCAN
Strategy session with you + sales & marketing team · written diagnosis · 1 week
LAB
Full 7-pillar audit · 2 weeks · board-ready
€2,990Qualify →
⚙️Build — Most Chosen · Build the system
Pipeline Sprint
Fixed scope · 2–4 weeks · Phil does the work
from €2,590Qualify →
MAP ★
Full GTM strategy · 3 months · handover
from €6,990Qualify →
SPRINT
Done-with-you execution · 3 months
from €15,900Qualify →
🔒Embed — Fractional CMO · 6–12 months
MAX Lite
4h / month · strategic advisory
€3,990/moQualify →
MAX Pro
8h / month · strategy + coaching
€4,990/moQualify →
MAX Full
20h / month · full CMO scope
€7,990/moQualify →
Revenue Engine Map
01 · Diagnose
02 · Build
03 · Embed
Plot your stage + maturity level →
Visual navigator

The Revenue Engine Map

See where your situation sits — Diagnose, Build, or Embed — plotted visually by pipeline maturity and investment level. Know exactly which stage fits and what moves you forward.

View the Revenue Engine Map →
Find Your Stage

Not sure which stage is right?

Answer 5 quick questions. I'll match you to the right stage and follow up within 24h.

Prefer to talk? Book a free 20-min call →

Start with the free Pipeline Score

8 questions. 10 minutes. Your Pipeline Score + the 3 leaks costing you deals. No email gate.

Get your Pipeline Score → Free Book a free 20-min call
Philippe Ruttens

Phil Ruttens — your only point of contact.

Prefer a quick chat?

Want to just talk first?

Not ready to commit to a stage yet? Send me a message — I'll tell you exactly where to start, even if that's not RUTTENS+.

Get your Pipeline Score → Book a 20-min call →
Get your Pipeline Score →