C-Suite Scan · €799 · Board-Ready in 5 days

Your GTM feels fine.
The data might disagree.

The gap between how you think your pipeline works and how it actually does — that's what we diagnose. 45 minutes. Three gaps identified. Board-ready deliverables in 5 days.

Book C-Suite Scan (€799) → Take the GTM Animal Quiz first (free) →
45-min call
5-day turnaround
Board-ready output
No implementation burden
Senior-only, Phil does it
How it works

Four steps. Low investment. Board-ready answers.

From booking to delivered deliverables — here's the exact sequence.

1
5 minutes
Book
Pick a slot. Answer 3 questions: your biggest GTM question, team size, what the board wants to know.
2
45 minutes
The Scan
We walk your pipeline, revenue model, team, and ICP. I ask diagnostic questions. You answer. No pitch. Just signals.
3
5 days
Analysis
I map your three gaps, build diagnostics, create the board-ready deck. Offline — you're not waiting around.
4
Day 6
Delivered
Three assets land in your inbox — ready to act on or share with the board.
→ 1-pager + 10-slide deck + 90-day list
The diagnosis

Most GTM problems look like one thing. They're actually three.

The C-Suite Scan maps exactly where your revenue engine is leaking — and what it's costing you.

Visibility Gap
Your ICP doesn't know you exist
What you think
"Our ICP knows about us."
What the data shows
CAC is inflating because cold outreach is getting worse. Your ideal buyer has never heard of you — and 48% of them are shortlisting in AI tools you don't appear in.
Board consequence
Marketing spends €40K/month on ads. But if nobody knows who you are, you're bidding on keywords, not solving buyer problems.
Fix your positioning and niche clarity.
Handoff Gap
Sales and marketing aren't actually aligned
What you think
"Sales and marketing are aligned."
What the data shows
Marketing optimises for leads. Sales optimises for deals. The leak happens between them — and nobody owns that gap.
Board consequence
You're losing deals at the handoff, not in the close. This costs you €100–200K/year in pipeline that never converts.
Align metrics between marketing and sales.
System Gap
Growth scales with you, not a system
What you think
"We have a repeatable pipeline process."
What the data shows
Growth scales with you (founder, CMO, CEO) — not a system. When you stop pushing, pipeline drops. There's no playbook your team can run without you.
Board consequence
You can't scale hiring because the system isn't real yet. This is why you hit the ceiling at €1–3M instead of breaking €5–10M.
Document and systematise what's in your head.
What you receive

Three assets, zero fluff. All ready to act on.

Board-ready, team-ready, and built from your actual data — not generic templates.

1 PAGE
Deliverable 01
The 1-Page Diagnostic
Your GTM archetype + maturity score. The 3 biggest gaps with cost in lost revenue. A simple 2×2 matrix showing where you sit vs. Leopard (the target). Printable, shareable, board-ready.
10 SLIDES
Deliverable 02
The 10-Slide Board Deck
GTM archetype + gap analysis with industry benchmarks. Competitive context. 90-day priority sequence. Investment case for fixing each gap. Ready to drop into your next board meeting.
90 DAYS
Deliverable 03
The 90-Day Action List
What to move first (highest leverage). Owner (who runs it). Success metric (how you'll know it worked). Sequenced so your team can execute without waiting for the next strategy session.
See a real example → Download Prospect Scan (Anthropic or SpaceX)
The investment case

What changes for your role.

The same diagnostic hits differently depending on where you sit. Pick your role.

📊
CAC Transparency
You know which campaigns actually generate deals — not just leads that never close.
⚡
Pipeline Velocity
You can prove lead quality to sales with data, not opinion. The handoff argument ends.
🎯
Forecast Accuracy
You own the number — not just the vanity metrics. Board questions get answered with data.
Typical outcome after 90 days
  • 15–22% CAC reduction through channel clarity
  • 30%+ improvement in lead-to-deal conversion
  • One aligned dashboard both teams trust
  • No more board slide built the night before
€799 diagnostic → avoid €40K/mo in wasted ad spendwhen you know exactly what's working
📈
Revenue Trajectory
Visible, predictable, and scalable — not dependent on your personal pipeline hustle.
🔮
Forecast Accuracy
You know next quarter — not guessing based on gut feel and one optimistic rep.
🏗️
Team Capacity
You're no longer the bottleneck. The system runs without you in every meeting.
Typical outcome after 90 days
  • 20–30% improvement in pipeline velocity
  • Founder extraction — sales runs without you
  • Hirable system: your next hire actually moves the needle
  • Board answers you didn't have before
One conversation → clarity on the ceilingand exactly what's causing it
⏱️
Deal Velocity
You know exactly where deals are getting stuck — and it's probably not where you think.
📋
Pipeline Coverage
You hit forecast, not guess. Coverage ratios you can defend to the board with confidence.
👥
Sales Efficiency
Each rep closes more, faster — because they're working the right leads with the right motion.
Typical outcome after 90 days
  • 25%+ improvement in sales productivity per rep
  • 2–3 weeks faster average close cycle
  • Predictable quarterly revenue
  • Clear handoff SLA marketing actually follows
Deals stuck at 60 days → unstuck in 30once you know which lever to pull
💰
CAC Efficiency
Clear ROI on marketing spend. You stop approving budgets you can't justify to the board.
⚖️
CAC/LTV Ratio
Payback period visibility. You know exactly when the customer pays back acquisition cost.
🔄
NDR / NRR Tracking
Revenue expansion metrics finally tracked. Net Dollar Retention becomes a board story, not a blind spot.
Typical outcome after 90 days
  • Clear cost-per-acquisition baseline established
  • Payback period reduced by 20–30%
  • Expansion revenue metrics now tracked and reported
  • Marketing budget decisions backed by data
CAC was a black box → now a managed metricwith a clear path to improving it
What C-suite leaders say

From the calls.

I thought marketing was the problem. Phil showed me it was the handoff. We fixed the wrong thing for 18 months.
CEO B2B SaaS · €5M ARR
CAC was up 40%. I couldn't figure out why. One conversation, he showed me exactly where — and it wasn't where I expected.
CMO AI-disrupted scale-up · €8M ARR
The board was asking why deals are taking longer. I had no answer. One conversation later, I had a 10-slide deck that answered it.
VP Sales B2B Tech · €4M ARR
Pricing

Pick your team size.

Same rigour, same deliverables — scaled for how many eyes need the diagnosis.

Solo Exec
€799
1 person · CMO, CEO, CSO, or CFO
  • 45-min diagnostic call
  • 1-page gap analysis (your role's KPIs)
  • 10-slide board deck
  • 90-day action list
  • Delivered in 5 days
Book Solo Scan →
Executive Pair
€1,990
2–3 C-suite execs · shared diagnosis
  • 45-min joint diagnostic call
  • Cross-role gap analysis (all 3 KPI lenses)
  • 10-slide board deck (multi-role aligned)
  • 90-day action list with owner assignments
  • Delivered in 5 days
  • 1 follow-up call (30 min)
Book Executive Pair →
Leadership Team
Custom
4–8 people · full GTM leadership scan
  • Full team diagnostic session
  • All 4 role-specific KPI views
  • Board-level strategy deck
  • Full 90-day roadmap with owners
  • 2 follow-up calls
  • Optional: present to the board
Talk to Phil first →
Limited availability · Senior-only

25 min to book. 45 min for the scan. 5 days for answers.

Board answers, no implementation burden. Three deliverables ready to share.

Book C-Suite Scan (€799) → Take GTM Animal Quiz first (free) →

Not sure if this is the right fit? Book a free 20-min Revenue Scan first →

C-Suite Scan · €799 · Board-ready in 5 days Book Now →