Antwerp · Belgium & the Netherlands · Hybrid · NL / FR / EN
The situation, my role and the evidence. Each example separates scope from measured results.
Across these roles, the common thread is connecting market and customer understanding with clear priorities, capable teams and commercial execution.
Situation. An API-management scale-up building its marketing organisation.
My role. CMO, February 2022–August 2025. Marketing leadership, team and P&L ownership.
Evidence. Team grew from 10 to 20; £6m+ marketing P&L. These describe team size and budget scope.
Situation. An energy company building its go-to-market approach.
My role. Designed and coordinated a 13-week programme with a seven-person team.
Delivered. Buyer profiles, messaging, seven battlecards, sales playbooks and proposal templates. Coordinated HubSpot/Apollo setup, sales stages and dashboards. No revenue outcome is claimed.
Situation. A decision about an external agency.
My role. Agency-selection brief, criteria, evaluation and decision.
Evidence. Selection against a written brief and stated criteria. No growth figure is claimed.
Situation. Account-based marketing and global demand generation.
My role. Built ABM operations and selected marketing technology and agencies.
Delivered. Integrated Salesforce/HubSpot reporting with sales teams for shared account targeting and funnel visibility. No numerical uplift is claimed.
Situation. Lead generation across European markets.
My role. Lead generation and online marketing, 2010–2011.
Evidence. Scope across 19 countries; no causal growth claim.
Situation. Global demand generation.
My role. Global demand generation director, 2018–2020.
Evidence. International leadership experience; no numerical outcome claimed.
“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”“Philippe was instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue focused function.”