Pipeline Diagnosis · Free · 5 minutes

See your 3 biggest pipeline leaks —
in 5 minutes.

Every stalled B2B pipeline leaks in one of three places. Find yours with the GTM Animal Quiz, then fix it with the playbook matched to your archetype.

🐆 Find your GTM Animal → Get your custom plan →

What fixing pipeline leaks gets you

20–40% more meetings booked from the same outbound volume
A scoring system that tells you which deals are actually worth chasing
Sales reps spending time on sellable deals — not zombie opportunities

The 3 universal pipeline leaks

Every stalled B2B pipeline leaks here.

You're losing pipeline at one of three points. Each has different symptoms and a different fix.

Top of funnel — not enough leads

Symptoms: pipeline depends on referrals · founder's network does the work · no predictable inbound or outbound system.

Fix: Build a structured outbound sequence + inbound content engine for the top 50 accounts.

Mid funnel — deals stall

Symptoms: meetings happen but conversion drops past discovery · positioning is vague · meeting-to-deal under 20%.

Fix: Sharpen your message with the Before / Friction / After framework. Quantify the outcome.

Bottom funnel — no ROI visibility

Symptoms: you spend on marketing without pipeline attribution · agencies report activity, not deals · channels run on gut feel.

Fix: Tie every invoice to a pipeline number. Kill the bottom 50% of channels.

Find your specific leak

The GTM Animal Quiz tells you which of the 6 archetypes you are — and which leak is killing your pipeline today.

🐆 Cheetah · 🦝 Raccoon · 🦓 Zebra

3 archetypes for top-of-funnel leakers — pipeline drying up, system missing.

🐘 Elephant · 🦬 Bison

2 archetypes for mid-funnel leakers — positioning vague, deals stalling.

🐅 Leopard

For bottom-funnel leakers — spend without attribution, agencies without ROI.

🐆 Find your GTM Animal →

Prefer a quick chat?

Want to just talk first?

Not ready to book a Revenue Scan yet? Send me a message. Tell me where you're stuck and I'll point you to what reads the situation best — even if that's not us. 20-min reply window during EU hours.

Talk to Phil → Book your 20-minute Revenue Scan

See your 3 biggest pipeline leaks —in 5 minutes.