Who I help · one problem, different starting points

Your pipeline is busy but not predictable.
Here's what that looks like for your situation.

Not another slide-deck consultant. I work with two kinds of company most — industrial & manufacturing SMEs and tech scale-ups — plus founders, PE/VC portfolios, and agencies with the same problem. Pick your profile below to see the pains, the outcomes, and the recommended path.

Industrial & Manufacturing SME · 50–300 FTE · Manufacturing / Logistics / Cleantech / B2B Services

Great product.
No marketing engine.
Let's fix that.

Solid clients, real expertise — but marketing is still a brochure and a trade show, and buyers can't tell why you're different. That's what RUTTENS+ changes: a clearer message and a pipeline you can actually see.

  • 📋"Our marketing is still a PDF brochure and a stand at trade shows twice a year."
  • 🔄"The MD is still handling most sales relationships. It's not scaling and everyone knows it."
  • "We've tried agencies but they don't understand our sector and can't explain the results."

What changes in 90 days

€45K
New pipeline in 6 weeks · Belgian industrial, €12M turnover
3 → EU
New markets from structured GTM · 110 FTE industrial
90 days
From first scan to a working pipeline engine
€0
Wasted on agencies that can't explain their results
Your profile
MD · GM · COO · 50–300 FTE

"We have a great product and happy clients. But our commercial engine is still what it was 10 years ago."

Manufacturing · Logistics · Cleantech · Engineering · B2B Services
Recommended path
  • 🔍 Diagnose — Pipeline score + find exactly where you're leaking before spending more.
  • ⚙️ Build — Sharper positioning, clear message, outbound launched. New pipeline in 90 days.
  • 🔒 Embed — Fractional CMO embedded. Campaigns live, CRM clean — runs without you.
Compare all solutions →
Tech Startup / Scale-up · under 80 people · SaaS / API / B2B Tech

Growth activity.
No system.
Board asking for numbers.

You have product-market fit and traction. But marketing exists without anyone owning the full picture, spend is up, and the board wants numbers you can't yet produce. RUTTENS+ builds the working system — a running pipeline handed over in 90 days.

  • 📈"We have a marketing team but no one owns strategy or the board metrics."
  • 🎯"Who we sell to keeps shifting. Messaging is inconsistent across sales and marketing. Deals take too long."
  • 💰"We're spending on content, LinkedIn and events — but can't connect any of it to pipeline or revenue."

What changes in 90 days

12% → 19%
Lead-to-deal in 8 weeks · SaaS 65 FTE, €4M ARR
0% → 35%
Inbound pipeline share in 6 months · full engagement
90 days
To pipeline reporting the board actually trusts
Week 1
Operational from day one — no onboarding lag
Your profile
CEO · CMO · CCO · under 80 people

"We have product-market fit. Now we need a commercial engine that converts pipeline at the speed the board expects."

SaaS · API · B2B Tech · Europe-wide
Recommended path
  • 🔍 Diagnose — Full audit before investing more budget into the wrong motion.
  • ⚙️ Build — Clear message, pipeline system rebuilt. Board-ready reporting from week 4.
  • 🔒 Embed — Fractional CMO embedded. Strategy + team leadership — runs without you.
Compare all solutions →
Founder-led B2B · €2–15M ARR · 10–50 FTE

You're running sales
and marketing. Both are suffering.

You built on referrals and your own ability to close. Now you're at €2–15M ARR and it's not enough. You need a pipeline system that doesn't empty every time you step back — let's build one.

  • 🔄"I'm still writing the proposals, running discovery calls, and somehow supposed to be building the company."
  • 📉"We win deals, but top-of-funnel is broken. New leads only come from my network and it's not scalable."
  • "Every time I step back from sales, the pipeline empties. Marketing should be filling it. It isn't."

What changes in 90 days

12% → 19%
Lead-to-deal in 8 weeks · B2B SaaS, pre-Series A
Founder-out
Pipeline runs without you in 90 days
90 days
From first scan to running pipeline engine
15–30
Qualified conversations/month · outbound + content
Your profile
CEO / Founder · B2B · €2–15M ARR

"I built the business on referrals and my own network. Now I need a pipeline system that doesn't depend on me."

10–50 FTE · Europe-wide
Recommended path
  • 🔍 Diagnose — Pipeline score + revenue leak diagnosis. Know exactly where you're breaking.
  • ⚙️ Build — Message, CRM, and outbound system built. You stop being the bottleneck — without a bloated team.
  • 🔒 Embed — Fractional CMO embedded while you recruit your first marketing lead.
Compare all solutions →
Also a fit

Same problem, a slightly different seat.

Two more situations I work with regularly — the recommended path is the same three stages.

PE / VC Portfolios

Portfolio CEO · Operating Partner · CFO. Multiple business units, a shared commercial function, and a board that wants consistent, comparable KPIs. You need a senior operator who can build the system, align the teams, and report cleanly.

For PE / VC portfolios →

Agencies

MD / Marketing Director, 10–50 FTE. "We deliver for clients but can't seem to grow our own pipeline — we're the cobbler's children." Let's fix your own message and build a pipeline you run, not just the ones you run for others.

For agencies →

Founder / CEO advisory

Sometimes you don't need a full build — you need a senior sounding board who's done it before. Monthly or quarterly advisory to keep the commercial side clear while you lead the company.

Founder advisory →
Free · 2 minutes · No call required

Not sure which one is you?

Start with your Pipeline Score. 8 questions → your score and the top 3 leaks costing you deals right now. No pitch, no obligation.

Get your Pipeline Score → Or try the GTM Animal Quiz →

Prefer to talk? Book a 20-min call →

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