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Not sure where to start? Find your B2B revenue archetype in 5 minutes.

🐆 Find your GTM Animal →
For founder-led start-ups

You're running sales
and marketing.
Both are suffering.

You built on referrals and your own ability to close. Now you're at €2–15M ARR and it's not enough. You need a pipeline system — let's build one.

What you get in 90 days
  • 5–15% more qualified leads from a clear ICP + working outbound system
  • A pipeline that doesn't depend on the founder's network
  • A team that runs the marketing engine without you in the loop daily

Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the Revenue Scan.

12% → 19%
Lead-to-deal in 8 weeks · B2B SaaS, pre-Series A
Founder-out
Pipeline runs without you in 90 days
90 days
From first scan to running pipeline engine
15–30
Qualified conversations/month · outbound + content
🔄

"I'm still writing the proposals, running discovery calls, and somehow supposed to be building the company."

📉

"We win deals, but top-of-funnel is broken. New leads only come from my network and it's not scalable."

⏱

"Every time I step back from sales, the pipeline empties. Marketing should be filling it. It isn't."

The Solution

Build the engine. Stop being the engine.

RUTTENS+ builds the GTM system that removes you from daily pipeline dependence. ICP locked, messaging clear, outbound running — marketing that feeds sales without you triggering every deal.

  • →
    ICP lock-in — Stop chasing every lead. Define exactly who you win with, why you win, and what makes them raise their hand. Build your whole engine around that.
  • →
    Outbound system — LinkedIn, email, Apollo. A predictable outbound engine running 5 days a week — without your name in every message.
  • →
    Content that earns trust — 3–4 posts a week that make your ICP think "they understand us." Warm pipeline before the first call.
  • →
    CRM and pipeline hygiene — Real pipeline visibility. Forecast you can trust. Deals that don't disappear into a spreadsheet and a prayer.
Book a free 20-min Revenue Scan →
Your profile
CEO / Founder · B2B · €2–15M ARR

"I built the business on referrals and my own network. Now I need a pipeline system that doesn't depend on me showing up in every deal."

10–50 FTE · Europe-wide

Recommended path for founders

  • SCAN — Revenue leak diagnosis. Where is your pipeline actually breaking?
  • MAP — ICP, messaging, CRM, outbound system built. You stop being the bottleneck.
  • SPRINT — 90-day done-with-you execution. Live campaigns before week 8.
  • MAX — Fractional CMO embedded while you recruit your first in-house marketing lead.
Compare all solutions →
Outcomes

What changes in 90 days

You're out of the sales loop

Outbound runs without you in every message. Inbound warms leads before your team picks up the phone. You review the pipeline, not build it.

Predictable top-of-funnel

15–30 qualified conversations a month from outbound and content — not waiting for the next referral from someone you had dinner with.

A system, not a dependency

CRM is clean. Pipeline is real. The team can run the engine without you. When I leave, nothing stops.

What Changes

Before RUTTENS+ → After 90 days

Before
✕Founder in every deal — discovery, proposal, close
✕Top-of-funnel = whoever the founder had dinner with last
✕No repeatable outbound — pipeline dries up when founder steps back
✕Marketing busy but not feeding qualified leads to sales
→
After 90 days
✓Outbound runs without you — team owns the pipeline
✓15–30 qualified conversations/month from outbound + content
✓Content warms ICP leads before your team picks up the phone
✓CRM clean, pipeline real — you review it, you don't build it

Your Path

How we build your revenue engine

1
SCAN
1-hr call + written diagnosis. We find your 3 biggest pipeline leaks before spending a cent.
→ Clear diagnosis in 1 week
2
MAP
ICP locked. Messaging built. CRM structured. Outbound system ready. The full engine blueprint.
→ Engine blueprint delivered
3
SPRINT
90-day done-with-you execution. Live campaigns before week 8. Team trained to own it.
→ Pipeline live by week 8
4
MAX
Fractional CMO embedded while you recruit your first in-house marketing lead.
→ Founder fully out of the loop

Ready to stop being the bottleneck?

Start with the SCAN — 1-hour call + written diagnosis of your 3 biggest pipeline leaks.

Book a free 20-min Revenue Scan →

What Peers Say

From founders who brought Phil in

Founders who needed someone operational from week one.

"

Phil brought structure, pace and clarity to a complex challenge. Within 3 weeks he designed a full 13-week GTM programme — ICP, sales enablement, campaigns, CRM — coordinating 7 people throughout.

Rigorous. Execution-focused. Genuinely commercial.

LOUIS LANGEROCK
CEO · AYA Energy · 2026 (current client)
"

Phil's wisdom is like a Swiss Army Knife — ready for any challenge.

His advice on breaking down silos to drive revenue has helped me time and time again. If you're looking for a CMO change maker, look no further.

NITIN KARTIK
CEO · Caribou Strategic · 2025
"

A rare black belt in GTM strategy and operational excellence.

If you want to de-risk your GTM strategy and operations, a conversation with Philippe will not be a waste of your time.

JOHN LINDSAY
Investor & Board Advisor · 2026
View all LinkedIn recommendations →
Philippe Ruttens
Prefer a quick chat?

Want to just talk first?

Not ready to book yet? Send me a message — I'll point you to the right next step, even if that's not RUTTENS+.

Talk to Phil → Book a free 20-min Revenue Scan