No fluff metrics. Concrete outcomes that show up in pipeline, board reports, and team capability.
From "we think we have 10 deals in progress somewhere" to a CRM with real stages, owners, values and close dates — readable by the board in 60 seconds.
From "we do many things for many people" to a sharp ICP, one positioning statement, and messaging the sales team actually uses in conversations.
From cold silence to 2–3 qualified discovery calls per week — through LinkedIn outbound, email sequences, and a content engine that attracts inbound.
From €5–15K/month on agencies with no accountability to a lean, AI-assisted system that does more for less — with clear ROI tracking.
From "marketing is hard to measure" to MQL/SQL tracking, CAC, LTV, pipeline coverage and a monthly dashboard that's ready before the board meeting.
From depending on the fractional CMO forever to a team trained, documented, and operational — the system runs without me from day one.
Transformation
Cross-client patterns from B2B companies across founders, SMEs and scale-ups.
"Phil leads by example, with an extraordinary work ethic."Stephen Bender · Director Demand Generation, Govly (US)
"An expert in all things MarTech and B2B — and not afraid to get his hands dirty."Damien Sweeney · GTM Project Manager
"A thoughtful and visionary B2B marketing leader."Paul Denham · Founder, GoGTM
Anonymised, but real: situation, what we built, and what changed.
A founder-led energy company built a pipeline that runs without the founder. Read →
A Series A scale-up lifted conversion seven points with no new headcount. Read →
A portfolio company swapped an agency retainer for an engine the team owns. Read →
Start with the SCAN — a 1-hour call + written diagnosis of your 3 biggest pipeline gaps, delivered within a week.
Book a free 20-min call →