No fluff metrics. Concrete outcomes that show up in pipeline, board reports, and team capability.
From "we think we have 10 deals in progress somewhere" to a CRM with real stages, owners, values and close dates — readable by the board in 60 seconds.
From "we do many things for many people" to a sharp ICP, one positioning statement, and messaging the sales team actually uses in conversations.
From cold silence to 2–3 qualified discovery calls per week — through LinkedIn outbound, email sequences, and a content engine that attracts inbound.
From €5–15K/month on agencies with no accountability to a lean, AI-assisted system that does more for less — with clear ROI tracking.
From "marketing is hard to measure" to MQL/SQL tracking, CAC, LTV, pipeline coverage and a monthly dashboard that's ready before the board meeting.
From depending on the fractional CMO forever to a team trained, documented, and operational — the system runs without me from day one.
Transformation
Cross-client patterns from B2B companies across founders, SMEs and scale-ups.
"Phil brought structure where we had none. In 90 days we went from vague messaging to a pipeline system that actually works. Worth every euro."Jessica Cowen · CEO, Series B SaaS · UK
"What I appreciate most is that Phil doesn't deliver decks — he builds the system and makes sure the team can run it without him. That's genuinely rare in this space."Thomas Rosendahl · MD, Industrial Group · NL
"We'd burned through two agencies and a junior hire before Phil. He was operational in week one and the board finally has metrics they trust."Stijn Caels · CFO, PE-backed company · BE
Start with the SCAN — a 1-hour call + written diagnosis of your 3 biggest GTM gaps, delivered within a week.
Book a free 20-min Revenue Scan →