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Not sure where to start? Find your B2B revenue archetype in 5 minutes.
🐆 Find your GTM Animal →Three portfolio companies need a CMO function. You can't hire full-time at each. Agency fees are bleeding the P&L. RUTTENS+ delivers consistent GTM execution across your European portfolio — investor-ready reporting, working revenue engines, every company.
Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the Revenue Scan.
RUTTENS+ standardises GTM execution across your portfolio, builds investor-ready reporting, and gives each company a working revenue engine — without a full-time CMO at each entity.
"We need consistent GTM across our portfolio. Not one great company and four black boxes."
Typical cascade — start where you are:
Every portfolio company has a CRM with real pipeline data — not spreadsheets and founder guesses.
Shared metrics across the portfolio: MQL, SQL, CAC, LTV, pipeline coverage. Board-ready in one view.
Typical saving of €5–15K/mo per company by eliminating low-ROI agency spend and replacing with systems.
How most introductions happen
Most PE/VC engagements come through other advisors, NEDs, or revenue specialists already working with portfolio companies. I focus on the pre-ABM layer — ICP clarity, pipeline fundamentals, messaging — and hand off to ABM or outbound scale specialists once companies are ready. If your portfolio companies need the foundations built first, this is where I fit.
Book a 20-minute call to discuss your portfolio situation. No pitch unless it fits.
What Peers Say
Board-level credibility. Operational execution. Phil in high-accountability environments.
It's rare to find a strategic advisor as insightful and impactful as Phil. His contribution to our search for a new Head of Marketing was instrumental. He didn't just advise — he rolled up his sleeves and designed a comprehensive assessment that genuinely evaluated each candidate. His ability to connect high-level strategy with practical execution consistently impressed me. Any organisation would be lucky to have Phil's guidance. I cannot recommend him highly enough.
I hired Philippe as ad interim Global Head of Demand Gen, ABM & Digital to build our ABM operations from scratch. He managed targeting, data, tools, channel orchestration and reporting across Salesforce and HubSpot — and designed our entire MarTech and agencies ecosystem. His integration of funnel management with our AE and SDR teams was handled with mastery. I'd recommend Philippe to any Board or CEO looking to upgrade their B2B marketing strategy, team and pipeline in a structured, focused way.
Phil joined AYA Energy as our Fractional GTM Lead and immediately brought structure, pace and strategic clarity. Within three weeks, he drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence — coordinating a 7-person cross-functional team. His approach is rigorous, execution-focused and genuinely commercial. If you need a senior GTM operator who gets things done, Phil is the person to call.
Not ready to book yet? Send me a message — I'll point you to the right next step, even if that's not RUTTENS+.