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For PE/VC Operating Partners

Portfolio-level GTM.
Investor-ready metrics.
Across European portfolios.

Three portfolio companies need a CMO function. You can't hire full-time at each. Agency fees are bleeding the P&L. RUTTENS+ delivers consistent GTM execution across your European portfolio — investor-ready reporting, working revenue engines, every company.

Agency fees bleeding the P&L across the portfolio. One embedded operator replaced a €14K/month agency and gave the board metrics it could finally trust. PE-backed company. Read the story →
What you get per portfolio company (90 days)
  • A working revenue engine without hiring a full-time CMO
  • 3-pillar GTM uplift across ICP, pipeline, and content — repeatable
  • Quarterly board pack that translates marketing into pipeline language

Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the free 20-min call.

€14K/mo
Agency retainer replaced in 3 months · PE-backed, €8M ARR
Conversion & velocity ↑
Inbound pipeline share in 6 months · Portfolio co.
📊

"Marketing across our portfolio is inconsistent — no shared KPIs, no visibility, no CMO leadership we can afford at each company."

💸

"We're spending €15K+/mo per company on agencies and can't connect that spend to pipeline or revenue."

⚡

"Portfolio companies need to hit growth targets for exit — but GTM is the gap and it's not getting fixed fast enough."

The Solution

One fractional CMO. Portfolio-level impact.

RUTTENS+ standardises GTM execution across your portfolio, builds investor-ready reporting, and gives each company a working revenue engine — without a full-time CMO at each entity.

  • →
    Portfolio GTM audit — LAB audit across 2–5 companies, identify the biggest gaps and quick wins at each level.
  • →
    Shared GTM framework — ICP templates, messaging frameworks, CRM standards and KPI dashboards reused across portfolio.
  • →
    Embedded at company level — MAP or MAX at priority companies, lighter-touch support at others.
  • →
    Investor-ready reporting — Monthly pipeline metrics, MQL/SQL data and revenue attribution your LPs can read in 60 seconds.
Discuss Portfolio GTM →
Your profile
Portfolio CEO · Operating Partner · CFO
PE-backed · Growth equity · Post-acquisition

Multiple BUs. Shared commercial function. You need a senior operator who can build the system, align the teams, and deliver board-ready KPIs.

Funds up to €250M+ · Europe-wide

Recommended entry path for PE/VC

Typical cascade — start where you are:

  • 🔍 Diagnose — from €599 · portfolio diagnostic + pipeline score (start here)
  • ⚙️ Build — from €2,590 · one scoped fix or full GTM per priority company — no bloated team
  • 🔒 Embed — from €3,990/mo · Fractional CMO at flagship companies — cost per deal, not headcount
Compare all solutions →
Outcomes

What changes after 90 days

Pipeline visibility

Every portfolio company has a CRM with real pipeline data — not spreadsheets and founder guesses.

Standardised KPIs

Shared metrics across the portfolio: MQL, SQL, CAC, LTV, pipeline coverage. Board-ready in one view.

Agency rationalisation

Typical saving of €5–15K/mo per company by eliminating low-ROI agency spend and replacing with systems.

Before → After

What portfolio GTM looks like before and after

Before
  • ✗Marketing budget split across agencies — no shared KPIs
  • ✗Each company running its own GTM — incompatible playbooks
  • ✗Board decks use revenue, not pipeline metrics
  • ✗No signal on which company needs CMO help most urgently
After 90 days
  • ✓Shared ICP framework + KPIs across all portfolio companies
  • ✓Pipeline Sprint deployed at the 1–2 companies with the most urgent gap
  • ✓Board deck shows MQL → SQL → revenue in one view
  • ✓Each company on a scored GTM maturity map — prioritised
How It Works

How operating partners typically engage

1
Portfolio SCAN — €599

A 1-hour diagnostic on your highest-priority portfolio company. I identify the 3 biggest GTM leaks and tell you exactly where to start. Delivered within a week.

2
Pipeline Sprint — from €2,590

One scoped fix at the company with the most urgent pipeline gap. Fixed scope, fixed price, 2–4 weeks. I build it, hand it over, your company runs it. No retainer required.

3
MAP or MAX — at priority companies

Once the quick win is proven, we go deeper — full GTM strategy (MAP) or Fractional CMO at flagship companies (MAX). Scale across the portfolio as the pattern repeats.

4
Portfolio-level reporting

Monthly pipeline metrics across all engaged companies — one LP-ready view. MQL/SQL/CAC/revenue attribution. Typically replaces €5–15K/mo in agency fees per company.

How most introductions happen

Most PE/VC engagements come through other advisors, NEDs, or revenue specialists already working with portfolio companies. I focus on the pre-ABM layer — ICP clarity, pipeline fundamentals, messaging — and hand off to ABM or outbound scale specialists once companies are ready. If your portfolio companies need the foundations built first, this is where I fit.

Ready to talk portfolio GTM?

Book a 20-minute call to discuss your portfolio situation. No pitch unless it fits.

Book a Call → See Pipeline Sprint

Investor Voice

What investors say about de-risking GTM

71% of exit value comes from revenue growth. A senior operator who owns pipeline — not branding — is how you protect it.

"

A rare black belt in GTM strategy and operational excellence. Want to de-risk your GTM strategy and operations? A conversation with experts like Philippe will not be a waste of your time.

Investor & Market Maker · Green Energy & SaaS · 2026
"

I hired Philippe to take on a new role as Global Demand Generation Director, aiming to build & transform our Global Marketing Team into a Revenue Marketing Center of Excellence. In a very short time, Philippe managed to familiarize himself with the business and focus on the best performance tactics while raising the ROI bar.

Partner · Vivid Invest · hired Phil at World Courier (AmerisourceBergen)
View all LinkedIn recommendations →

For PE & VC Investors · Free Playbook

Replace headcount with agents, not more tools.

€800/month vs up to €100K/year budget (~10%). 90-day rollout, ROI first.

€100K
up to · budget freed
6
layers
90
days

Layer 1

Layer 2–3

Agentic GTM Guide

Get free guide → Or book a SCAN →
Philippe Ruttens
Prefer a quick chat?

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