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Not sure where to start? Find your B2B revenue archetype in 5 minutes.

πŸ† Find your GTM Animal β†’
For PE/VC Operating Partners

Portfolio-level GTM.
Investor-ready metrics.
Across European portfolios.

Three portfolio companies need a CMO function. You can't hire full-time at each. Agency fees are bleeding the P&L. RUTTENS+ delivers consistent GTM execution across your European portfolio β€” investor-ready reporting, working revenue engines, every company.

What you get per portfolio company (90 days)
  • A working revenue engine without hiring a full-time CMO
  • 3-pillar GTM uplift across ICP, pipeline, and content β€” repeatable
  • Quarterly board pack that translates marketing into pipeline language

Ranges based on typical client outcomes. Final numbers depend on your starting point β€” covered in the Revenue Scan.

€14K/mo
Agency retainer replaced in 3 months Β· PE-backed, €8M ARR
0% β†’ 35%
Inbound pipeline share in 6 months Β· Portfolio co.
πŸ“Š

"Marketing across our portfolio is inconsistent β€” no shared KPIs, no visibility, no CMO leadership we can afford at each company."

πŸ’Έ

"We're spending €15K+/mo per company on agencies and can't connect that spend to pipeline or revenue."

⚑

"Portfolio companies need to hit growth targets for exit β€” but GTM is the gap and it's not getting fixed fast enough."

The Solution

One fractional CMO. Portfolio-level impact.

RUTTENS+ standardises GTM execution across your portfolio, builds investor-ready reporting, and gives each company a working revenue engine β€” without a full-time CMO at each entity.

  • β†’
    Portfolio GTM audit β€” LAB audit across 2–5 companies, identify the biggest gaps and quick wins at each level.
  • β†’
    Shared GTM framework β€” ICP templates, messaging frameworks, CRM standards and KPI dashboards reused across portfolio.
  • β†’
    Embedded at company level β€” MAP or MAX at priority companies, lighter-touch support at others.
  • β†’
    Investor-ready reporting β€” Monthly pipeline metrics, MQL/SQL data and revenue attribution your LPs can read in 60 seconds.
Discuss Portfolio GTM β†’
Your profile
PE/VC Equity Partner Β· NED Β· Investment Lead

"We need consistent GTM across our portfolio. Not one great company and four black boxes."

Funds up to €250M Β· Europe-wide

Recommended solutions for PE/VC

  • LAB β€” Portfolio-level GTM audit (all companies)
  • MAP β€” Full GTM strategy per priority company
  • MAX β€” Fractional CMO at 1–2 flagship companies
  • SPRINT β€” 90-day execution at companies needing fast pipeline
Compare all solutions β†’
Outcomes

What changes after 90 days

Pipeline visibility

Every portfolio company has a CRM with real pipeline data β€” not spreadsheets and founder guesses.

Standardised KPIs

Shared metrics across the portfolio: MQL, SQL, CAC, LTV, pipeline coverage. Board-ready in one view.

Agency rationalisation

Typical saving of €5–15K/mo per company by eliminating low-ROI agency spend and replacing with systems.

Ready to talk portfolio GTM?

Book a 20-minute call to discuss your portfolio situation. No pitch unless it fits.

Book a Call β†’

What Peers Say

From CEOs and advisors who've seen results under pressure

Board-level credibility. Operational execution. Phil in high-accountability environments.

"

He didn't just advise β€” he rolled up his sleeves.

His strategic thinking and ability to connect high-level strategy with practical execution made all the difference. Any organisation would be lucky to have Phil's guidance.

ARNE POHLMAN
CEO Β· FocusEconomics Β· 2025
"

I hired Philippe to build our ABM operations from scratch. Excellent execution on targeting, data, tools, CRM and funnel management β€” under pressure.

I would recommend him to any Board or CEO looking to upgrade B2B marketing.

DR. THOMAS ROSENDAHL
CEO Β· Telco & SaaS Advisor Β· 2021
"

Phil operates at the intersection of creativity and data β€” an experienced marketer, accomplished operations expert and senior leader.

All leaders who work with Phil would want no one else at their side when things get tough.

JAMES HIRST
Co-Founder Β· Tyk Technologies Β· 2025
View all LinkedIn recommendations β†’
Philippe Ruttens
Prefer a quick chat?

Want to just talk first?

Not ready to book yet? Send me a message β€” I'll point you to the right next step, even if that's not RUTTENS+.

Talk to Phil β†’ Book a free 20-min Revenue Scan
Book a free 20-min Revenue Scan β†’