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For European B2B Agencies · 10–100 FTE

The cobbler's children
finally get their shoes.

You deliver for clients. But your own pipeline is referrals and whoever the MD met recently. RUTTENS+ builds the revenue engine for the agency that's too busy serving clients to serve itself.

The agency that builds pipeline for everyone else — and none for itself. We turned referrals-only into a system the team owns, so growth stopped depending on who the MD met last. See the results →
What you get in 90 days
  • Your own outbound + inbound pipeline running in parallel to client work
  • A repeatable agency-to-client conversion path
  • Senior B2B GTM coaching for your team — no juniors required

Ranges based on typical client outcomes. Final numbers depend on your starting point — covered in the Revenue Scan.

3 → 2
Active referrals → new pitches in 6 weeks · 18 FTE agency
Referral-out
From referral-only to structured outbound engine
🔁

"We deliver for clients but can't seem to grow our own pipeline. We're always the last priority."

🎯

"Our positioning is vague. We say we do everything for everyone and it's hurting our conversion rate."

📞

"New business comes from referrals and the MD's network. When they stop, so does growth."

Recommended Path

Position. Pipeline. Proof.

The same three problems every time: unclear ICP, a value prop that tries to be everything, no systematic outbound. RUTTENS+ fixes all three.

  • →
    ICP and positioning — Pick your lane. Who do you win with, at what price, with what outcome. Say it in one sentence.
  • →
    Systematic outbound — LinkedIn + email sequences that generate qualified conversations, not just impressions.
  • →
    Case study machine — Turn your client results into proof that drives inbound. A content engine the team runs in 2 hours/week.
  • →
    New business pipeline — A CRM with real pipeline data and a repeatable new business process the MD isn't the centre of.
Get your Pipeline Score →
Your profile
MD / Marketing Director · Agency

"We deliver for clients but can't seem to grow our own pipeline. We're the cobbler's children."

10–50 FTE · Europe-wide

Recommended solutions for agencies

  • 🔍 Diagnose — Pipeline score + written diagnosis of your 3 biggest GTM gaps, within a week
  • ⚙️ Build — New business GTM strategy built and handed over. Live outbound + content in 90 days.
  • 🔒 Embed — Fractional CMO embedded. Runs without you, without adding headcount.
Compare all solutions →
Outcomes

What agencies get in 90 days

A positioning that sticks

One clear ICP, one value prop, one lane. Prospects know exactly who you are and why they should hire you.

Repeatable new business

An outbound and referral system that generates qualified conversations every week — not just when the MD is active.

Proof that converts

Case studies, social proof, and a content engine that turns client results into inbound leads on autopilot.

What Changes

Before RUTTENS+ → After 90 days

Before
✕MD is the new business team — no system beneath the relationships
✕Positioning unclear — trying to be everything to everyone
✕Referrals are the only pipeline — outbound is ad-hoc, never consistent
✕No proof engine — client results stay inside the project, not in market
→
After 90 days
✓Clear ICP + one strong value prop prospects immediately understand
✓Outbound + referral system generating qualified conversations weekly
✓Content engine turning client results into inbound proof on autopilot
✓Pipeline predictable — new business no longer depends on MD hustle

Your Path

How we build your new business engine

1
🔍 Diagnose
SCAN
1-hr call + written diagnosis. Your 3 biggest new business gaps identified before any spend.
→ Clear diagnosis in 1 week
2
🔍 Diagnose
LAB
Full GTM audit. ICP, positioning, pitch gaps, current agency spend. 2 weeks.
→ Know exactly what to fix
3
⚙️ Build
MAP
Full GTM strategy + new business playbook built and handed to your team. 3 months.
→ Team owns the engine
4
⚙️ Build
SPRINT
90-day done-with-you sprint. Live outbound, content engine, pitch rebuilt. Pipeline before week 8.
→ New business running

Time to grow your own pipeline?

Start with a Revenue Scan — 20 minutes to your 3 biggest new business gaps.

Get your Pipeline Score →

What Peers Say

From founders and leaders in professional services

People who run agencies, consultancies and talent firms — and turned to Phil when their own GTM needed upgrading.

"

One of the best marketers I've had the pleasure of meeting. Rock solid foundations. Growth mindset. Eye on technology.

I count on Phil as my go-to for marketing and revenue insights. I always learn from him.

RICHARD WASHINGTON
Founder · Tick Talent · 2025
"

Working with Philippe is like taking a little box of hurricane and unleashing it on the business problem you're trying to solve.

It helped the organisation massively improve its outbound communications framework.

LENNARD HULSBOS
Founder · jörð.tech · 2023
"

Phil's wisdom is like a Swiss Army Knife — ready for any challenge.

His advice on breaking down silos to drive revenue has helped me time and time again. If you're looking for a CMO change maker, look no further.

NITIN KARTIK
CEO · Caribou Strategic · 2025
View all LinkedIn recommendations →
Philippe Ruttens
Prefer a quick chat?

Want to just talk first?

Not ready to book yet? Send me a message — I'll point you to the right next step, even if that's not RUTTENS+.

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