Clarify
Define the priority market, buying trigger and urgent problem in language buyers recognise.
45-Day GTM Reset
Make the decisions your pipeline has been waiting for.
Your 45-Day GTM Reset: a senior, hands-on engagement to choose the right ICP, buying trigger, message, offer and operating cadence—then turn those choices into a measurable 90-day plan. The result is a revenue engine your team can run.
Trusted in complex B2B environments
TykcleverbridgeWorld CourierIron MountainAYA Energy
What it is
A decision sprint—not a lead-generation package.
Generating more activity before fixing targeting, messaging and ownership usually makes the existing problem more expensive.
Connect
Align the message, offer, sales motion, marketing role, CRM evidence and weekly decisions.
Commit
Choose what the team will launch, measure and stop doing for the next 90 days.
How the 45 days work
Three phases. One accountable operator.
Phil leads the work directly with the CEO or commercial owner, sales leadership and the people responsible for marketing execution.
Find the real constraint
Stakeholder interviews, offer and funnel review, CRM signals, wins/losses, competitive context and delivery constraints.
Build the GTM spine
ICP cluster, buyer trigger, message house, offer architecture, funnel definitions, roles and operating cadence.
Make it usable
90-day roadmap, dashboards, enablement and handover. If the first pipeline motion must go live in-market, the recommended 60-Day GTM Reset + Revenue Pipeline Activation adds that activation runway.
Scope and investment
Choose the level of activation you need now.
Three options cover reset, activation and ongoing embed. Fees exclude VAT and material third-party media, data or production costs.
45-Day GTM Reset
From €7,900
For a leadership team that needs the right market, message and operating rhythm before spending more on activity.
- ICP and buying-trigger decisions
- Message house and offer architecture
- Funnel and operating-system diagnosis
- 90-day activation roadmap
- Leadership readout and team handover
60-Day GTM Reset + Revenue Pipeline Activation
From €13,900
For a team that needs the same strategic reset plus one priority GTM play launched with measurement in place.
- Everything in the 45-Day GTM System Reset
- One priority segment and prospect list
- Campaign and outreach assets
- Sales enablement and launch support
- Weekly signal review and optimisation
6-Month Revenue Pipeline Embed
From €1,990/month
For a validated GTM foundation that needs an experienced operator to keep the system moving, learning and improving.
- Two expert operator days per month
- Weekly pipeline review and signal checks
- Review, optimisation and accountability
- Monthly experiment roadmap
- Quarterly system reset
Proof this works
A SaaS scale-up ran this exact method and moved lead-to-deal conversion from 12% to 19% — same team, a better engine underneath it.
Read the SaaS story →Outputs
What your team owns at the end.
The work is designed for use in leadership meetings, sales conversations, campaigns and weekly pipeline reviews.
Strategic decisions
- Prioritised ICP and exclusion criteria
- Buying trigger and pain hierarchy
- Positioning sentence and message house
- Offer ladder and proof map
- Chosen GTM play and success signals
Operating system
- Funnel definitions and ownership
- Sales-marketing operating cadence
- 90-day roadmap with named owners
- Measurement view and review rhythm
- Team handover and leadership readout
Questions CEOs ask
Before you commit.
Why 45 days?
It is long enough to gather evidence, make cross-functional decisions and create usable assets—short enough to keep momentum and expose the next market signal quickly.
Do you replace our marketing person or agency?
No. Phil supplies the senior GTM leadership layer, aligns internal and external contributors, and gives them clearer priorities and decision rules.
Can you guarantee pipeline?
No credible operator can guarantee buyer behaviour in 45 days. The engagement guarantees a disciplined process, concrete outputs and faster evidence about what deserves further investment.
What do you need from us?
Access to the CEO or commercial sponsor, key team members, CRM and campaign evidence, and a willingness to make choices rather than keep every segment and message alive.
What happens after day 45?
Your team can execute the 90-day plan, or we can agree a separate fractional leadership or activation phase if the evidence justifies it. There is no automatic retainer.
Ready to stop debating and start deciding?
A short fit conversation will establish the business trigger, available evidence and whether 45 days is the right scope.