Philippe Ruttens

I build systems. Not slide decks.

25 years in B2B marketing — from Accenture's global consulting programmes to SaaS scale-ups and PE-backed industrials across Belgium, the Netherlands, UK, France and Germany. In every company I've seen the same gap: a great product, a capable sales team, and no repeatable engine to feed it.

The word "strategy" gets used to describe expensive documents nobody executes. I stopped writing those in 2022 when I started RUTTENS+. Every engagement I run builds one thing: a working revenue engine — operational, measurable, and handed over so the team can run it without me.

AI is how I close the speed gap. Claude, HubSpot, Apollo, LinkedIn automation — a single fractional CMO delivering what used to take a full marketing department and a year. That's the RUTTENS+ OS.

How I work

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  I say what I see. Week one I audit, I listen to your sales calls, I interview your best customers. Then I tell you what's actually broken — not what's easiest to sell.
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  I build to hand over. The engine works without me from day one. I document as I build. Your team runs it when I leave.
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  I embed, not outsource. I'm in your weekly leadership meetings, your CRM, your board deck. Not on a weekly agency call reviewing deliverables.
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  Revenue or it doesn't get done. Every action connects to pipeline, MQL, SQL, CAC or LTV. If it can't be traced to revenue, we cut it.

Credentials & background