At a glance
- 25+ years in B2B marketing & revenue leadership
- Ex-Accenture · EY · Tyk — and 20+ other companies
- SaaS, Industrial, PE portfolios — multi-sector experience
- AI-native execution — Claude, HubSpot, Apollo, LinkedIn automation
- Remote-first — Europe-wide
- Creator of the RUTTENS+ OS — a proprietary B2B GTM operating system
The story
I build systems. Not slide decks.
25 years in B2B marketing — from Accenture to SaaS scale-ups and PE-backed industrials across Europe. Same gap every time: great product, capable sales team, no repeatable engine to feed it.
"Strategy" too often means documents nobody executes. I stopped writing those in 2022. Every RUTTENS+ engagement builds one thing: a working revenue engine — measurable, handed over so the team runs it without me.
AI closes the speed gap. Claude, HubSpot, Apollo, LinkedIn automation — one fractional CMO delivering what used to take a full department. That's the RUTTENS+ OS.
How I work
- →I say what I see. Week one I audit, I listen to your sales calls, I interview your best customers. Then I tell you what's actually broken — not what's easiest to sell.
- →I build to hand over. The engine works without me from day one. I document as I build. Your team runs it when I leave.
- →I embed, not outsource. I'm in your weekly leadership meetings, your CRM, your board deck. Not on a weekly agency call reviewing deliverables.
- →Revenue or it doesn't get done. Every action connects to pipeline, MQL, SQL, CAC or LTV. If it can't be traced to revenue, we cut it.
Credentials & background
- Accenture — Senior Marketing Consultant, global B2B programmes
- EY — Go-to-market strategy and pipeline generation
- Tyk Technologies — VP Marketing, SaaS API platform scale-up
- 20+ companies — Industrial, SaaS, PE-backed, professional services
- Creator: RUTTENS+ OS — B2B GTM Operating System (AI-native, 5-solution, 7-pillar framework)