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Five solutions. One revenue engine.

Start wherever makes sense. Every solution builds the same GTM system — strategy, pipeline, alignment, and reporting. Quick overview below, full detail further down.

Fast-Track Entry
SCAN
€399
2 hours · Delivered within 48h
Audit your pipeline ROI. Your 3 biggest GTM gaps, written diagnosis, clear recommended next step. No fluff, no pitch.
  • ✓ ICP & positioning quick scan
  • ✓ Pipeline health diagnosis
  • ✓ 3 priority actions, written
  • ✓ Solution recommendation
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Full Scope
MAX
€3,500–8,000/mo
6–12 months · Embedded CMO
Fractional or Coach CMO — full leadership of your marketing function, board reporting, and team coaching. You own it on exit.
  • ✓ CMO strategy & team leadership
  • ✓ Live campaign management
  • ✓ Board-ready KPI dashboard
  • ✓ Agency audit & management
  • ✓ Weekly team coaching & AI enablement
Book MAX →

Also available: LAB (€1,995 · full 7-pillar GTM audit, 2 weeks) and SPRINT (€12,990–23,900 · 90-day done-with-you execution). See full detail on all five solutions ↓

Note on pricing: All prices are indicative ranges. Final investment depends on company size, complexity and scope. PE/VC portfolio and multi-company pricing available on request. Book a 20-min call for a tailored quote.

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Smaller budget? rrevos — Revenue Engine as a Service from €990/month. AI-powered, no agency overhead.

Full Detail

All five solutions explained

Start wherever makes sense. Every solution builds the same GTM system — strategy, pipeline, alignment, and reporting. We go deeper and faster together.

Quick Boost

RUTTENS+ SCAN

Problem: You suspect your GTM is broken but don't know where the biggest leaks are.

In 2 hours I identify your 3 biggest GTM gaps and deliver a sharp written diagnosis — with a clear, prioritised recommendation on where to start. Delivered within 48 hours.

€399 2 hours · 48h delivery All ICPs
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What you get

  • GTM gap analysis across 7 pillars
  • Top 3 revenue leaks identified
  • Personalised next-step recommendation
  • Delivered as a written summary

Audit

RUTTENS+ LAB

Problem: You've been spending on marketing but can't explain what it's generating — or where to invest next.

Full GTM diagnostic across all 7 pillars. Two weeks — board-ready report, prioritised 90-day action plan, and a clear answer to "where is the money going and what do we fix first."

€1,995 2 weeks 90% Phil / 10% Your time
Book LAB Audit →

What's included

  • Full 7-pillar GTM audit (written)
  • ICP validation & positioning review
  • Pipeline & funnel diagnosis
  • Content & channel assessment
  • CRM & RevOps gap analysis
  • Analytics & ROI benchmarking
  • Prioritised 90-day action plan
  • 1 × board/leadership presentation

Strategy

RUTTENS+ MAP

Problem: No clear GTM strategy, misaligned ICP, and a team that can't execute consistently without the founder driving it.

Full GTM strategy built, documented and handed over in 3 months. ICP locked, messaging clear, CRM set up, channel plan built — your team runs it without me from day one.

€7,990–13,990 3 months 70% Phil / 30% Your time

Fixed fee — depends on company size and scope. No surprises.

Book MAP →

What's included

  • ICP definition & validation (3 personas)
  • Full positioning & messaging system
  • GTM strategy document (board-ready)
  • Channel & content plan (12 months)
  • CRM setup (HubSpot or equivalent)
  • RevOps & pipeline architecture
  • Sales enablement toolkit
  • Analytics dashboard & KPI framework
  • Team hiring brief (if needed)
  • Full handover documentation

Most Popular · Execution

RUTTENS+ SPRINT

Problem: You need pipeline now — not a strategy doc to execute over the next 12 months.

Done-with-you execution. In 90 days we build and run your campaigns, outbound system, and content engine side by side. Pipeline is live before we hand it over — your team can run it from day 91.

€12,990–23,900 3 months 30% Phil / 70% Your team

More execution = more output delivered. Fixed fee, scope-based.

Book SPRINT →

What's included

  • Everything in MAP
  • Live campaign management (3 months)
  • LinkedIn outbound system (25+ DMs/wk)
  • Email sequences & Apollo setup
  • Content engine launch (4 posts/wk)
  • Weekly pipeline reviews with leadership
  • Monthly reporting & board deck
  • Team coaching & upskilling sessions
  • A/B testing & optimisation cycles

Full Scope

RUTTENS+ MAX

Problem: No CMO, no marketing leadership — and the board is asking for a plan, metrics, and revenue growth.

Fractional CMO or ad-interim engagement — I embed in your leadership team for 6–12 months, owning the full marketing function, strategy, team, and board reporting. Ideal while you build your marketing team or recruit a permanent CMO.

€3,500–8,000/mo 6–12 months 30% Phil / 70% Your team

Monthly retainer. Minimum 6 months. Includes team management up to 5 people.

Book MAX →

What's included

  • Full CMO scope — all 7 pillars
  • Weekly leadership team participation
  • Board & investor reporting
  • Team hiring & management (up to 5)
  • Agency selection & oversight
  • Monthly strategy sprints
  • AI-native execution & toolstack setup
  • Quarterly business reviews
  • Full knowledge transfer on exit
Side by Side

Compare all five solutions

What you get SCAN LAB MAP ★ SPRINT MAX
GTM gap analysis
ICP & positioning work
Full GTM strategy document
CRM & RevOps setup
Live campaign management
LinkedIn + email outbound
Team coaching
Board & investor reporting
Team hiring & management
Full CMO scope (all 7 pillars)
Investment €399 €1,995 €7,990–13,990 €12,990–23,900 €3,500–8,000/mo
Duration 2h · 48h delivery 2 weeks 3 months 3 months 6–12 months
Book Scan Book LAB Book MAP Book SPRINT Book MAX
Where to start

Which solution fits your situation?

Not sure? Here's the fast filter. If none of these map to you exactly, book a Revenue Scan — it'll tell you exactly where to start.

"I don't know where my GTM is leaking."

→ Start with SCAN — €399, 2-hour written diagnosis, delivered in 48h.

"I know something is wrong but need proof before I invest."

→ Start with LAB — full 7-dimension audit, 2 weeks, board-ready findings.

"We need a proper GTM strategy — ICP, messaging, CRM, the works."

→ Start with MAP — 3-month strategy build, handed over and running.

"We need pipeline now. Not in 12 months."

→ Start with SPRINT — done-with-you 90-day execution, live campaigns by month 2.

"We need a CMO but can't justify the €180K/year hire."

→ Start with MAX — fractional CMO embedded in your leadership team, 6–12 months.

Still not sure?

Book a Revenue Scan. In 2 hours I'll tell you exactly where your biggest leaks are — and which solution fixes them.

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Find Your Fit

Not sure which solution is right?

Answer 5 quick questions — your company type, main challenge, and timeline. I'll match you to the right solution and follow up with a personalised recommendation within 24h.

Prefer to talk? Book a 20-min call →

Ready to audit your pipeline ROI?

Start with the Revenue Scan — €399, 2 hours, written diagnosis of your 3 biggest GTM gaps. Delivered in 48h.

Book Revenue Scan (€399) → Book a 20-min call
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