Fractional CMO / Revenue Leader — owns pipeline, not branding. This page is the operator record: roles, numbers, awards and what the people who hired me say. Every claim traces to a named source on LinkedIn.
Fractional and interim revenue leadership for PE portfolio companies, funded scale-ups and B2B SMEs. Recent: AYA Energy (2026) — designed and drove a full 13-week GTM programme within three weeks of joining, coordinating a 7-person cross-functional team across ICP positioning, sales enablement, campaign execution and CRM intelligence. Advisory work incl. FocusEconomics (2025). Named CMO to Watch 2025 by CMO Alliance.
Led marketing through start-up→scale-up growth: 20%+ quarterly MQL/SQL growth, GBP 6m P&L, team built and led through European expansion. Hired by co-founder James Hirst.
Built ABM operations from scratch — targeting, data, tooling, channel orchestration and reporting across Salesforce and HubSpot; designed the full MarTech and agency ecosystem; integrated funnel management with AE and SDR teams.
Hired by Henning Voss (now Partner, Vivid Invest) to transform global marketing into a Revenue Marketing Center of Excellence — performance tactics first, raising the ROI bar.
"Instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue-focused function that created measurable added value" — Nick Porter, now CCO at LRQA. Awarded Most Engaged Marketer Belgium 2015.
Strategy consulting foundations at Accenture and EY, then enterprise-scale B2B marketing at Deutsche Telekom — plus client-side and fractional work across financial services (Degroof Petercam), logistics and industrial B2B. The pattern that became RUTTENS+: great teams, no repeatable engine.
"A fantastic partnership... a data-first mindset, adept at managing Board and other key stakeholder conversations — a catalyst for change."Emma Kriskinans · SVP Marketing, Tyk (reported to Phil)
"Philippe was instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue-focused function that created measurable added value — key in the implementation of marketing automation technology."Nick Porter · CCO at LRQA · ex-Iron Mountain
"Came in as CMO to help grow the business from start-up through to scale-up... ensuring what we do works from a revenue standpoint and not traffic."Paul Cooper · Tyk (reported to Phil)
Fractional CMO, interim revenue leadership, or a scoped 90-day build — for PE portfolio companies, funded scale-ups and B2B SMEs. References available on request.