Fractional CMO / Revenue Leader — owns pipeline, not branding. This page is the operator record: roles, numbers, awards and what the people who hired me say. Every claim traces to a named source on LinkedIn.
Led marketing through start-up→scale-up growth: 20%+ quarterly MQL/SQL growth, £6m+ budget/P&L, investor-ready KPI dashboards, board reporting. AI & data transformation cut campaign time-to-market ~40%; team scaled 10→20. Hired directly by co-founder James Hirst.
Continuous fractional and interim revenue leadership for PE portfolio companies, funded scale-ups and B2B SMEs since 2016 — running alongside and around full-time engagements like Tyk. Recent: AYA Energy (2026) — designed and drove a full 13-week GTM programme within three weeks of joining, coordinating a 7-person cross-functional team across ICP positioning, sales enablement, campaign execution and CRM intelligence. Advisory clients include cleverbridge (ABM built from zero across Salesforce + HubSpot, with ROI dashboards) and FocusEconomics (2025). Rapid market entry for Mollie (fintech) — marketing ops, search and ROI dashboards in a 3-month sprint. €8m+ pipeline tracked and reported across 5+ organisations; 2–3x efficiency gains in 9–12 months; 20+ companies through three downturns. Named CMO to Watch 2025 by CMO Alliance.
Led the BeLux marketing function across all industry groups — multi-channel campaign execution, budgets and ROI for four growth platforms.
Pan-European, data-led demand gen across 19 countries (SEO, SEA, email, telemarketing); marketing-automation rollout; segmented campaigns lifting lead volume and conversion. "Instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue-focused function that created measurable added value" — Nick Porter, now CCO at LRQA. Awarded Most Engaged Marketer Belgium 2015.
Management team at House of Marketing; Cap Gemini E&Y; Market Intelligence at Mondex MasterCard; EMEA Competitive Intelligence at Accenture/Andersen. Also advised World Courier / AmerisourceBergen (pharma) — demand generation across 10+ countries, marketing run as a Revenue Centre of Excellence — as a client, not a standalone employed role. The pattern that became RUTTENS+: great teams, no repeatable engine.
"A fantastic partnership... a data-first mindset, adept at managing Board and other key stakeholder conversations — a catalyst for change."Emma Kriskinans · SVP Marketing, Tyk (reported to Phil)
"Philippe was instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue-focused function that created measurable added value — key in the implementation of marketing automation technology."Nick Porter · CCO at LRQA · ex-Iron Mountain
"Came in as CMO to help grow the business from start-up through to scale-up... ensuring what we do works from a revenue standpoint and not traffic."Paul Cooper · Tyk (reported to Phil)
Fractional CMO, interim revenue leadership, or a scoped 90-day build — for PE portfolio companies, funded scale-ups and B2B SMEs. References available on request.