Working Model · RUTTENS+

Structured. Scoped.
Sustainable.

I don't do everything for everyone. I build your revenue engine — on a defined scope, within agreed hours. That's how you get results that stick.

4 Working Principles

How every engagement runs

📅
Mon–Tue Delivery

Retainer clients get focused work on fixed days — not scattered availability across 7 days a week. Fixed days = deeper focus, consistent output.

📋
Scope-Defined

Every engagement starts with a scope table. New requests are agreed before they start. Nothing grows silently — you always know what's in and what's out.

Hours You Can See

Toggl tracks every hour. You see the actuals on every invoice. No estimates, no bloat — you pay for what was done, nothing more.

🔑
You Own It at Exit

Every system I build is documented and handed over. Your team runs it from day one — I don't create dependency, I eliminate it.


What this is not

  • An agency that staffs your work to juniors
  • A consultant who delivers a deck and disappears
  • 24/7 on-call availability
  • Open-ended hours that grow without a conversation

The Working Model

What "fractional" actually means with me

Senior-level CMO thinking, focused on your company, within agreed hours — so you get the output a full-time CMO delivers at a fraction of the cost. Delivery days agreed upfront. Hours tracked and invoiced on actuals. Scope table from day one. Full handover documentation on exit.

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