GTM Pain Points We Solve

💧 Pipeline & Lead Generation

The most common problem. No pipeline system, no predictable leads — just referrals and luck.

"Referrals are drying up and we have no repeatable pipeline system."

You've grown on referrals and network for years. It's slowing down. You have no outbound system, no inbound engine, and no way to forecast next quarter. → SPRINT or MAP

"We generate leads but the quality is terrible — sales rejects 80% of them."

Marketing is generating volume, but the wrong ICP. Sales and marketing aren't aligned on what a good lead looks like. → LAB or MAP

"We've tried LinkedIn, email, events — nothing sticks."

Activity without strategy. You're doing everything but the foundation — ICP, messaging, sequencing — is missing. → LAB

"Sales cycle is too long. Deals stall after the first meeting."

Usually a positioning or sales enablement issue. The value prop isn't clear enough to justify urgency. → MAP

🎯 Positioning & Messaging

You have a great product but can't explain why someone should choose you over the alternative.

"We say we do everything for everyone. Nobody believes us and conversion is low."

Positioning that's too broad. When you're for everyone, you're compelling to no one. → LAB or MAP

"Sales and marketing tell a different story. Prospects get confused."

Misaligned messaging across the team. No single source of truth for ICP, value prop, or differentiation. → MAP

"We're losing deals to smaller competitors with worse products."

They're winning on positioning, clarity, or trust signals — not product. → LAB

"We don't know who our ICP really is — we keep shifting."

No ICP lock-in means no focus in marketing, no clarity in sales, and no reliable pipeline. → LAB or MAP

💸 Agency ROI & Marketing Spend

You're paying for marketing — but nobody can explain what it's generating.

"We spend €5–15K/month on agencies and can't measure what it generates."

Vanity metrics, PDFs full of impressions, zero pipeline attribution. You're paying for activity, not outcomes. → LAB

"We've gone through 3 agencies. Each one starts well and fades."

Agency problem? Or briefing and expectation problem? Almost always both. → LAB

"The agency doesn't understand our sector. Everything sounds generic."

Agencies that work across industries rarely develop the domain depth B2B industrial or tech companies need. → SPRINT

👤 CMO Gap & Marketing Leadership

Someone needs to own GTM strategy and execution — and that person doesn't exist or isn't enough.

"The CEO/MD is still doing all the marketing. It's not scaling."

The most expensive marketing resource is spending 20% of their time on it. Not sustainable, not scalable. → MAX or SPRINT

"We hired a junior marketer but they need leadership and direction."

A junior without a CMO is marketing activity without strategy. → MAX

"We have a marketing team but no CMO. The board is asking for metrics."

Team without leadership means siloed execution, no prioritisation, and no accountability to revenue. → MAX

"We can't justify a €150K CMO hire — but we need CMO-level thinking."

That's exactly what fractional CMO is for. Full scope, fraction of the cost, built to hand over. → MAX

📊 Reporting & Board Metrics

Marketing spend with no visibility into what it's generating — or how to explain it.

"The board asks for marketing ROI and we can't answer the question."

No attribution, no dashboard, no pipeline reporting. Marketing is a cost centre with no proof. → MAP or MAX

"Our CRM is a mess. Nobody trusts the data."

Bad data means bad decisions. CRM hygiene, pipeline definitions, and stage discipline are foundational. → MAP

"We have KPIs but they don't connect to revenue or pipeline."

Vanity metrics. Reach, impressions, website visits — useful only if connected to a pipeline and revenue goal. → LAB

🏦 PE/VC Portfolio GTM

Multiple portfolio companies, inconsistent GTM execution, and no shared framework to measure or improve it.

"Marketing across our portfolio is inconsistent. No shared KPIs, no visibility."

Each company is doing its own thing. No portfolio-level view, no benchmarks, no shared best practice. → Portfolio GTM

"Three portfolio companies need CMO leadership but we can't hire at each."

The fractional model scales across portfolio — one CMO, multiple companies, shared framework. → MAX

"Portfolio companies need to hit growth targets for exit — GTM is the gap."

GTM acceleration with a 90-day runway. SPRINT is the fastest path from broken engine to working pipeline. → SPRINT

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