One problem · Three starting points

Your revenue isn't predictable.
Here's what that looks like for your stage.

Pick your profile below. You'll see the exact pain points, outcomes, and recommended path for your situation.

Founder-led start-up · €2–15M ARR · 10–50 FTE

You're running sales
and marketing. Both are suffering.

You built on referrals and your own ability to close. Now you're at €2–15M ARR and it's not enough. You need a pipeline system — let's build one.

  • 🔄"I'm still writing the proposals, running discovery calls, and somehow supposed to be building the company."
  • 📉"We win deals, but top-of-funnel is broken. New leads only come from my network and it's not scalable."
  • ⏱"Every time I step back from sales, the pipeline empties. Marketing should be filling it. It isn't."

What changes in 90 days

12% → 19%
Lead-to-deal in 8 weeks · B2B SaaS, pre-Series A
Founder-out
Pipeline runs without you in 90 days
90 days
From first scan to running pipeline engine
15–30
Qualified conversations/month · outbound + content
Your profile
CEO / Founder · B2B · €2–15M ARR

"I built the business on referrals and my own network. Now I need a pipeline system that doesn't depend on me."

10–50 FTE · Europe-wide
Recommended path
  • SCAN — Revenue leak diagnosis. Where is your pipeline actually breaking?
  • MAP — ICP, messaging, CRM, outbound system built. You stop being the bottleneck.
  • SPRINT — 90-day done-with-you execution. Live campaigns before week 8.
  • MAX — Fractional CMO embedded while you recruit your first marketing lead.
Compare all solutions →
Industrial SME · 50–200 FTE · Manufacturing / Logistics / Cleantech

Great product.
No marketing engine.
Let's fix that.

Solid clients, real expertise — but marketing is still a brochure and a trade show. That's what RUTTENS+ changes.

  • 📋"Our marketing is still a PDF brochure and a stand at trade shows twice a year."
  • 🔄"The MD is still handling most sales relationships. It's not scaling and everyone knows it."
  • ❓"We've tried agencies but they don't understand our sector and can't explain the results."

What changes in 90 days

€45K
New pipeline in 6 weeks · Belgian industrial, €12M turnover
3 → EU
New markets from structured GTM · 110 FTE industrial
90 days
From first scan to a working pipeline engine
€0
Wasted on agencies that can't explain their results
Your profile
MD · GM · COO · 50–200 FTE

"We have a great product and happy clients. But our commercial engine is still what it was 10 years ago."

Manufacturing · Logistics · Cleantech · Engineering · B2B Services
Recommended path
  • SCAN — Identify exactly where your pipeline is leaking before spending more.
  • LAB — Full audit + 90-day action plan. Strategic clarity before execution.
  • MAP — ICP defined, positioning built, outbound launched. New pipeline in 90 days.
  • SPRINT — 90-day execution. Campaigns live, CRM clean, pipeline filling.
Compare all solutions →
Tech scale-up · Series A–C · SaaS / B2B Tech · 20–200 FTE

Marketing team.
No CMO.
Board asking for metrics.

You have product-market fit. Spend is up, attribution is vague, board wants numbers. RUTTENS+ steps in from week one — running revenue engine handed over in 90 days.

  • 📈"We have a marketing team but no CMO. Someone needs to lead strategy and own the board metrics."
  • 🎯"Our ICP keeps shifting. Messaging is inconsistent across sales and marketing. Deals are taking too long."
  • 💰"We're spending on content, LinkedIn and events — but can't connect any of it to pipeline or revenue."

What changes in 90 days

12% → 19%
Lead-to-deal in 8 weeks · SaaS 65 FTE, €4M ARR
0% → 35%
Inbound pipeline share in 6 months · MAX engagement
90 days
To board-ready pipeline reporting the board trusts
Week 1
Operational from day one — no onboarding lag
Your profile
CEO · CMO · CCO · Series A–C

"We have product-market fit. Now we need a commercial engine that converts pipeline at the speed the board expects."

SaaS · API · B2B Tech · Europe-wide
Recommended path
  • LAB — Full audit before investing more budget into the wrong motion.
  • MAP — ICP, messaging, pipeline system rebuilt. Board-ready reporting from week 4.
  • MAX — Fractional CMO embedded. Strategy + team leadership + board metrics.
  • SPRINT — 90-day execution sprint with live campaigns in week 2.
Compare all solutions →
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