B2B GTM & ROI Lab

A no-BS space for B2B GTM practitioners.

The B2B GTM & ROI Lab is a free Skool community where B2B marketers, founders, and revenue leaders share frameworks, templates, real mistakes and what actually worked.

No affiliate marketing. No fluffy inspiration posts. Just practitioners working on the same hard problem: building revenue engines that compound over time.

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  Frameworks & templates — GTM playbooks, ICP worksheets, content calendars, CRM setups. All free to use and adapt.
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  Monthly Q&A with Phil — Bring your real GTM challenge. Get a straight answer, not a sales pitch.
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  Peer discussions — What's working on LinkedIn right now? Which CRM setup for a 20-person team? Real questions, real answers from practitioners.
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  AI & GTM resources — Prompts, toolstacks, automation workflows for B2B marketing teams using Claude, HubSpot, Apollo and LinkedIn.