Free monthly live · 30 minutes

The Pipeline Independence Session

30 minutes on the three things quietly killing B2B pipeline in 2026 — AI invisibility, the no-decision stall, and CAC inflation — plus a live walkthrough of the Pipeline Independence Score and one fix you can apply the same week.

SAME SESSION · PICK YOUR SLOTWed 19 Aug · 11:00 CET  |  Thu 27 Aug · 10:00 CET
Save your seat See the agenda
Why this session exists

The 3 Pipeline Killers of 2026

Most B2B pipeline doesn't die from a bad product or a lazy team. It dies from three quiet leaks that never show up in a weekly forecast — until the quarter is already gone.

01

AI Invisibility

Buyers now shortlist inside ChatGPT and other assistants. If your company doesn't surface there, you're cut before a rep ever gets a chance to reply.

02

The No-Decision Stall

Around half of stalled deals never picked a competitor — they picked nothing. The buyer froze, and the deal quietly aged out of the pipeline.

03

CAC Inflation + Content Rot

Acquisition keeps getting more expensive while generic content compounds nothing. You spend more to reach the same buyer, again and again.

The payoff

What you'll leave with

A working session, not a webinar-shaped ad. You leave with a diagnosis and a first move — in 30 minutes.

→
Your Pipeline Independence ScoreAn 8-signal read on how dependent your pipeline is on you personally showing up.
→
The fix for the launch killerFirst up = AI invisibility: the concrete first step to appear where buyers now shortlist.
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A no-decision early-warning checkHow to spot a stalling deal weeks before it flatlines in the forecast.
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A CAC sanity benchmarkA quick way to see whether your acquisition cost is drifting the wrong way.
30 minutes, no filler

Run of show

Same shape every month. The theme rotates through the three killers; the Score walkthrough and the takeaway fix stay fixed.

0–5'
The setupWhy pipeline stops when you stop — the independence problem in one chart.
5–15'
The launch killerAI invisibility — where B2B buyers now shortlist, and why most brands are missing.
15–24'
Live Pipeline Independence ScoreWalk the 8 signals live; you score yourself as we go.
24–30'
One fix + Q&AThe single move to make this week, then open questions.
Launch session · runs twice

Upcoming sessions

The launch topic — AI Invisibility — runs twice so you can pick the convenient slot. Same content both times. A new killer follows monthly; dates get added here as they open.

WED
19 AUG
AI Invisibility · option 1Why B2B buyers now shortlist in ChatGPT — and the first step to appear there. Wed 19 Aug 2026, 11:00 CET.
THU
27 AUG
AI Invisibility · option 2 (repeat)Same session, different slot. Thu 27 Aug 2026, 10:00 CET.
SEP
→
The No-Decision StallNext monthly killer — spotting a deal that's freezing before it flatlines. Date announced here soon.
Your host

Who's running this

PR

Philippe Ruttens

AI GTM Orchestrator · B2B Revenue Engine Builder
Fractional CMO for tech & industrial B2B

Phil builds B2B revenue engines that keep producing pipeline whether or not the founder is in the room. He's driven measurable revenue gains for clients like EREA (+35% revenue) and delivered GTM systems for scale-ups including a global API-management scale-up and B2B teams across tech and industrial sectors. This session distills the diagnostic he runs with every client into 30 minutes you can act on.

Free · limited seats per session

Save your seat

Register once, get the calendar invite and the joining link. Can't make it live? Register anyway and we'll send the replay + the takeaway.

Registrants get a confirmation email with the calendar hold and the live link — one reminder the day before, one the morning of. No spam.
After the session

Replay & follow-up

Every registrant gets the recording, the 8-signal Pipeline Independence Score sheet, and the one-page takeaway for the month's killer. If your score flags a pipeline that stops when you stop, book a free 20-minute Revenue Scan to walk through your specific leaks — no obligation.

Score your pipeline first →