Sales, marketing, agencies and leadership are working, but no one has clear ownership of priorities, message or the pipeline hand-off.
Leadership change · remote or hybrid · Europe + selected US mandates
Leadership change. Keep moving.
Senior commercial leadership when the business needs a clear owner now.
A senior owner gets close to the evidence, makes the urgent commercial choices and leads the operating rhythm with the team.
Interim leadership can provide accountable senior ownership while the business decides the longer-term team structure. Advisory for C-suites and leadership committees can also run monthly or annually where senior challenge is needed rather than day-to-day ownership.
Tyk
The situation
A scaling API software business needed marketing to grow from a small team into a function the board could rely on.
What Phil owned
The marketing organisation, the marketing P&L, and the hiring briefs and scorecards.
What changed
Team 10 to 20; £6m+ marketing P&L; £7m+ inbound pipeline; 20%+ quarterly MQL-to-SQL growth against an annual-average baseline.