The fuller breakdown

Diagnose. Build. Embed.

Most teams start and finish with the 45-Day GTM Reset. This page exists for the situations that need a different entry point: a lower-commitment diagnosis first, or senior leadership embedded for longer than 45 days.

Stage 1 · Diagnose

Know what's broken before you spend.

For a leadership team that wants a written diagnosis of where pipeline is leaking, without committing to a full engagement yet.

GTM Audit

Fixed-scope diagnostic. Walk away knowing your biggest revenue leaks and the exact lever to pull first. If you go ahead with the Reset within 60 days, the Audit fee is credited against it.

Priced by scope after a short fit call — confirmed before any commitment.

A B2B energy company arrived with 0% inbound-sourced pipeline. The diagnosis named three leaks and the one lever to pull first — the start of a climb to 35% inbound.

Read the AYA Energy story →
Stage 2 · Build · Most chosen

Build the system. Hand it to your team.

This is the 45-Day GTM Reset described on the rest of the site — ICP, messaging, funnel and operating cadence, handed over to a team that can run it.

45-Day GTM Reset

A working pipeline system handed over and running within the sprint. Your team owns it from day one. Scoped from the Audit where one has been run — no day rates, no open-ended retainer.

From €7,900. Full pricing on the pricing page →

A SaaS scale-up took the built system in-house and moved lead-to-deal conversion from 12% to 19% — same team, a better engine underneath it.

Read the SaaS story →
Stage 3 · Embed

Embed senior GTM leadership for 6–12 months.

For a leadership team that wants a fractional CMO / CGO / GTM lead embedded while they build or recruit a permanent hire.

Embedded GTM Leadership

Board-ready strategy, team elevation and full knowledge transfer on exit. Two seats at a time.

Priced once the scope is known — usually after an Audit or a Reset.

A PE-backed firm replaced a €14K/month agency retainer with an embedded operator — and a system the team now runs without a monthly retainer.

Read the portfolio story →

Not sure which stage fits?

A 20-minute conversation is usually enough to tell.

Discuss your GTM gap
Discuss your GTM gap