CMO · VP Marketing · B2B Revenue Leader
25+ years turning marketing into measurable pipeline
Three tailored CVs depending on role type. All April 2026.
Full-time leadership. P&L ownership, team building, board alignment, long-term revenue transformation.
⬇ Download PDFFractional & interim roles. Fast onboarding, AI-augmented execution, pipeline acceleration.
⬇ Download PDFSenior IC & GTM roles. Demand gen, ABM, RevOps, go-to-market with strong ops & analytics lens.
⬇ Download PDFNot a slide-deck advisor. An operator who leads from the front and delivers measurable pipeline.
ICP, positioning & pipeline mechanics diagnosed within 2 weeks. Every action ties to MQL/SQL growth, CAC, LTV — not impressions.
Working plan before most consultants finish discovery. Hired 12+ times for fast ramp-up. Zero runway wasted in scale-ups.
Tested across 5+ clients — AI into your MarTech stack to accelerate content, automate reporting, and reduce CAC by ~40%.
Built EMEA/NA/APAC demand gen at Tyk. Directed campaigns across 19 countries at Iron Mountain. Global thinking, local execution.
I break silos. Pipeline KPIs owned, CRM hygiene enforced, CAC/LTV reporting that CFOs and boards actually trust.
Built from scratch at Tyk, Mollie, cleverbridge. Optimised at scale at Accenture, Iron Mountain. Same framework, right-sized to you.
25+ years transforming B2B marketing from cost centre to revenue driver. My approach centres on three interconnected elements that I apply whether I'm permanent, interim, or fractional:
ICP clarity, positioning that drives valuation, and investor-ready dashboards boards trust — not activity metrics or vanity KPIs.
Strict CAC/LTV audits → repeatable ABM & demand systems → 2–3× pipeline efficiency within 9–12 months. Benchmark I stand behind.
I lead GTM transformation alongside your team, embed AI tools into the workflow, and coach leaders to sustain performance after my tenure.
Clean CAC/LTV metrics · Credible growth narratives · Investor-ready dashboards · 2–3× ROI on marketing spend · Marketing scaled without proportional headcount increase
Scale-up agility. Enterprise rigour. Always revenue-first.
| Role & Company | Period | Key Result |
|---|---|---|
| CMO — Tyk (API Management SaaS) London · Series B · Team 10→20 | Feb 2022 – Aug 2025 | 20%+ QoQ MQL/SQL growth. £6m+ P&L. Global demand gen EMEA/NA/APAC. AI workflows cut time-to-market ~40%. |
| Fractional CMO / Consultant ruttens.com · Antwerp · 12+ engagements | Sep 2016 – Present | €8m+ tracked pipeline since 2020 across cleverbridge, World Courier, Mollie, and B2B services. |
| Senior Manager Marketing — Accenture BeLux Brussels | Nov 2011 – Sep 2016 | Full marketing function for Belgium & Luxembourg. Most Engaged Marketer Belgium 2015. |
| European Demand Gen Lead — Iron Mountain Brussels / London | Mar 2010 – Oct 2011 | Demand gen across 19 countries. SEO, SEA, email, telemarketing. Standardised pipeline reporting across markets. |
| Earlier Career (1992–2010) House of Marketing · Cap Gemini · Mondex · Accenture | 1992 – 2010 | Marketing management for 3M, DHL, AT&T, Europay, Colgate Palmolive. Multi-country campaigns across 10+ countries. |
Permanent · Interim · Fractional · Advisory · Agency Partner