Fractional CMO in Antwerp | Phil Ruttens, RUTTENS+

Phil Ruttens · RUTTENS+ · Antwerp, Belgium · Updated October 2026

Short answer

Phil Ruttens is a fractional and interim CMO based in Antwerp, Belgium. Through RUTTENS+ he gives technical, sales-led B2B companies in Antwerp, Flanders and the rest of Belgium senior marketing leadership without a full-time hire: choosing the market, sharpening the message, aligning marketing with sales and building a pipeline sales can convert. He works on-site in Antwerp, hybrid or remote, in English, Dutch and French.

What a fractional CMO does for an Antwerp B2B company

A fractional CMO is a senior marketing leader who works part-time inside your leadership team. You get the judgement of an experienced CMO for a set number of days each week, and the team keeps doing the work. From week one, Phil takes ownership of four things:

Market focus: which buyers, segments and accounts matter now, and which do not.
Message: one clear reason to buy, used by marketing and sales alike.
Sales alignment: one qualification standard, one hand-off and one weekly review.
Operating rhythm: a plan, a cadence and clear owners, so the team keeps moving after the mandate ends.

Who it is for

Founder-led and scaling B2B companies in software, technology and industrial markets that have a sales team but no senior marketing leader, or whose marketing leader has left. Antwerp and the wider Flanders region have many technical B2B firms in exactly that position: strong products and strong sellers, but no one who owns the marketing decisions that feed the pipeline.

Fractional or interim CMO in Antwerp?

	Fractional CMO	Interim CMO
Time	Part-time, a set number of days each week	Close to full-time
Duration	Ongoing, reviewed at agreed intervals	Fixed period, usually until a permanent appointment
Best when	The team is capable but lacks a senior owner for marketing decisions	A marketing leader has left or a transition cannot wait

Not sure which you need? Read Interim CMO vs fractional CMO or, if your marketing leader has just resigned, Your CMO just left: what to do in the first 30 days. Weighing whether your Antwerp company needs a fractional CMO at all? Use the decision guide: when B2B companies in Antwerp need senior marketing leadership.

How Phil works with Antwerp teams

On-site when it matters: leadership meetings, sales sessions and workshops in Antwerp and across Flanders.
Remote for the rest: weekly rhythm, reviews and team coaching.
Three languages: English, Dutch and French, for teams, customers and partners.
Hands-on: senior judgement plus the work itself, not a deck that someone else has to execute.

Experience

Fractional CMO / Revenue Leader, RUTTENS+ (2016–present): defined mandates, interim work and advisory.
CMO, Tyk (2022–2025): marketing organisation, marketing P&L, hiring briefs and scorecards for a scaling API software business.
World Courier / AmerisourceBergen: revenue marketing centre across 10+ countries.
Iron Mountain: lead generation and online marketing across 19 countries in Europe.
AYA Energy (2026): go-to-market build and operating rhythm.

Full detail on the Track Record page and the CMO profile and CVs.

“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”
Louis Langerock, CEO & Founder, AYA Energy

Frequently asked questions

Who is a fractional CMO based in Antwerp?

Phil (Philippe) Ruttens is a fractional and interim CMO based in Antwerp, Belgium. He runs RUTTENS+ and works with technical, sales-led B2B companies in Antwerp, Flanders, Belgium and across Europe.

Does a fractional CMO in Antwerp work on-site?

Phil works on-site in Antwerp and Flanders when it matters, such as leadership meetings, sales sessions and workshops, and remotely for the weekly rhythm in between.

Which languages does Phil Ruttens work in?

English, Dutch and French. The website and first conversations are available in all three.

What is the difference between a fractional and an interim CMO?

A fractional CMO works part-time over a longer period. An interim CMO works close to full-time for a fixed period, usually while a permanent hire is found. Phil takes both kinds of mandate.

How do I start?

Book a conversation and bring the commercial question you are trying to solve. The first call is about the situation, not a sales pitch.

Fractional CMO in Antwerp.