The team is busy, but priorities shift, decisions wait for the CEO and commercial work is not joined up.
Senior commercial partnership · remote or hybrid · Europe + selected US mandates
Bring senior help to the team.
Experienced leadership to align priorities, decisions and momentum.
The business gains a senior partner who sets direction, coaches leaders and keeps the commercial operating rhythm moving.
Fractional senior commercial leadership can add defined capacity and decision rights around the team that is already in place. Where the need is senior challenge and judgement rather than day-to-day ownership, Phil can also advise C-suites and leadership committees on a monthly or annual basis.
EREA and cleverbridge
The situation
Two businesses about to commit budget to outside partners without a settled brief.
What Phil owned
At EREA the full agency selection — brief, criteria, evaluation, decision; at cleverbridge the martech selection and the account-based programme built from nothing.
What changed
Each appointed against a written brief and stated criteria rather than a pitch impression. No performance metric is claimed.