A focused 20-minute call. One GTM gap identified. One clear next step. You leave with something useful — whether we work together or not.
Book your free Revenue Scan →This isn't a discovery call for us. It's a diagnostic for you. You don't need to be a prospect for this to be useful.
Not a generic observation. The specific thing most likely to be limiting your pipeline right now, based on what you share in 20 minutes.
Not a list of recommendations. One thing to do or investigate first — the highest-leverage move given where you are.
If it makes sense to go deeper, I'll explain what the C-Suite Scan delivers and whether it fits your situation. No pressure.
Pick a 20-minute slot that works. No questionnaire. No pre-work required from you.
I'll ask two questions: what's your biggest GTM question right now, and what's the board or CEO asking that you can't fully answer yet.
Based on what you share, I tell you what I see. No generic advice. No "it depends." One specific gap, one specific next step.
Act on it yourself, come back for a deeper C-Suite Scan, or do nothing. The call is useful either way.
Pipeline is soft and you don't know exactly whyDeals are in, but conversion is slow and you're not sure if it's market, ICP, messaging, or the handoff.
CAC is climbing and you can't explain itMarketing is spending, sales is busy — but cost per deal keeps going up and the board is asking questions.
You have a board meeting soonYou need to show the GTM is under control, but you're not confident in the narrative yet.
Growth has stalled at a ceilingYou've hit €1–3M and can't break through. You suspect the system — not the team — is the issue.
Marketing and sales aren't alignedYou hear it from both sides. You've tried to fix it. Nothing sticks.
You want an outside perspective — fastNo consultancy process, no RFP, no 8-week engagement. Just a sharp second opinion in 20 minutes.
Not for you if: you're pre-revenue, still validating your ICP, or need execution support rather than diagnosis. If that's you — the C-Suite Scan is a better fit once you're ready to invest in answers.
"I thought marketing was the problem. Phil showed me it was the handoff. We fixed the wrong thing for 18 months."CEO · B2B SaaS · €5M ARR
"CAC was up 40%. I couldn't figure out why. One conversation, he showed me exactly where — and it wasn't where I expected."CMO · AI-disrupted scale-up · €8M ARR
"The board was asking why deals are taking longer. I had no answer. One conversation later, I had a 10-slide deck that answered it."VP Sales · B2B Tech · €4M ARR
I'm a fractional CMO and GTM advisor working with B2B CEOs, CMOs, and CROs in tech and industrial sectors. I've spent 9+ years identifying why revenue engines underperform — and I do every Revenue Scan call myself. No juniors, no assistants. If you book, you talk to me.
The Revenue Scan is free because the most useful thing I can do for you in 20 minutes is give you an honest answer — not sell you something.
Pick a slot below. No questionnaire. No commitment.
Book your free Revenue Scan →Prefer email first? → phil@ruttens.com
Need more than 20 minutes? The C-Suite Scan goes deeper — 45 minutes, three gaps, board-ready deliverables in 5 days. From €799.