📊 Enterprise Proof Points

Prove it. Here's how.

The frameworks behind the numbers — unit economics, ABM orchestration, pipeline diagnostics, sales-marketing SLAs, and buying-committee multi-threading. What enterprise B2B boards and hiring panels actually ask for.

ACV $5K–$1M ROI 200–500% CAC $500–$3K NRR 100%+
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Confirmed Ranges
What I'll show you — publicly
$5K–$1M
ACV range across engagements, SMB to enterprise
200–500%
ROI delivered on marketing spend
$500–$3K
Implied CAC / deal cost, by segment and motion
100%+
Net revenue retention on accounts I've influenced

🔒 Confidentiality rule: ranges above are safe to publish. Exact figures and which company they came from are discussed 1:1, never published.

The Frameworks
Five questions every enterprise buyer asks

Whether it's a board, a hiring panel, or a screening call — these are the questions that separate operators from slide-deck advisors. Here's exactly how I answer each one.

01 · Unit Economics

Can you prove the ROI?

  • ACV range across engagements: $5K–$1M
  • ROI delivered: 200–500%
  • Implied CAC / deal cost: $500–$3K, depending on segment and motion
  • NRR: 100%+
  • Attribution: multi-touch, weighted toward touches nearest opportunity creation — never first- or last-touch
  • I track Cost Per Qualified Pipeline Dollar, not Cost Per Lead

Exact figures discussed 1:1.

02 · ABM Orchestration

How do you run account-based marketing?

  • Tier accounts 1:1 / 1:few / 1:many by fit + intent
  • Signals: product/docs engagement, page visits, content downloads, third-party intent data where available
  • Content matched to tier: security one-pager · ROI/TCO case · technical deep-dive
  • SDR hand-off trigger: defined engagement threshold, same-day alert, pre-built account brief
  • Outreach always references what the prospect actually engaged with — never generic

Exact figures discussed 1:1.

03 · Pipeline Diagnostics

Pipeline dropped — what's your process?

  • Step 1 — segment the drop: stage, source, rep
  • Step 2 — audit MQL/SQL definitions against what has historically closed
  • Step 3 — sit in on disputed hand-offs with Sales directly
  • Step 4 — check upstream causes: ICP drift, campaign mix, pricing/packaging, competitive shift
  • Step 5 — fix the single highest-leverage cause, re-measure before touching a second variable
  • Result pattern: 20%+ QoQ MQL-to-SQL recovery once applied

Exact figures discussed 1:1.

04 · Sales-Marketing SLA

How do you keep Sales and Marketing aligned?

  • ICP match scored objectively, not by opinion
  • First-touch time SLA — e.g. within 1 business day
  • Mandatory disposition coding on every lead
  • Joint monthly review of disqualified leads
  • Jointly signed-off MQL/SQL definition
  • Data settles "bad lead" disputes — not opinion

Exact figures discussed 1:1.

05 · Buying Committee

How do you multi-thread a deal?

  • Map committee roles: economic buyer · technical/security · finance · ops
  • Use CRM signals from similar closed deals + who else at the account is active
  • Multi-thread with role-specific content via ads, email, SDR — echoing the champion's stated priority
  • Goal: one consistent narrative across every committee member, not one generic pitch

Exact figures discussed 1:1.

Want the exact numbers?

Ranges are public. Named results and exact figures are a conversation, not a webpage.

Email pruttens@gmail.com See Full Track Record →

Philippe Ruttens · CMO · VP Marketing · B2B Revenue Leader · ruttens.com · CMO · Updated July 2026