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Services · Belgium · Netherlands · UK · France · Germany

Five solutions. One revenue engine. Built for European B2B.

Start wherever makes sense. Every solution builds the same GTM system — strategy, pipeline, alignment, and reporting. We go deeper and faster together. All prices on the Pricing page.

Quick Boost

RUTTENS+ SCAN

Problem: You suspect your GTM is broken but don't know where the biggest leaks are.

In 2 hours I identify your 3 biggest GTM gaps and deliver a sharp written diagnosis — with a clear, prioritised recommendation on where to start. Delivered within 48 hours.

€399 2 hours · 48h delivery All ICPs
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What you get

  • GTM gap analysis across 7 pillars
  • Top 3 revenue leaks identified
  • Personalised next-step recommendation
  • Delivered as a written summary

Audit

RUTTENS+ LAB

Problem: You've been spending on marketing but can't explain what it's generating — or where to invest next.

Full GTM diagnostic across all 7 pillars. Two weeks — board-ready report, prioritised 90-day action plan, and a clear answer to "where is the money going and what do we fix first."

€1,995 2 weeks 90% Phil / 10% Your time
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What's included

  • Full 7-pillar GTM audit (written)
  • ICP validation & positioning review
  • Pipeline & funnel diagnosis
  • Content & channel assessment
  • CRM & RevOps gap analysis
  • Analytics & ROI benchmarking
  • Prioritised 90-day action plan
  • 1 × board/leadership presentation

Strategy

RUTTENS+ MAP

Problem: No clear GTM strategy, misaligned ICP, and a team that can't execute consistently without the founder driving it.

Full GTM strategy built, documented and handed over in 3 months. ICP locked, messaging clear, CRM set up, channel plan built — your team runs it without me from day one.

€7,990–13,990 3 months 70% Phil / 30% Your time

Fixed fee — depends on company size and scope. No surprises.

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What's included

  • ICP definition & validation (3 personas)
  • Full positioning & messaging system
  • GTM strategy document (board-ready)
  • Channel & content plan (12 months)
  • CRM setup (HubSpot or equivalent)
  • RevOps & pipeline architecture
  • Sales enablement toolkit
  • Analytics dashboard & KPI framework
  • Team hiring brief (if needed)
  • Full handover documentation

Most Popular · Execution

RUTTENS+ SPRINT

Problem: You need pipeline now — not a strategy doc to execute over the next 12 months.

Done-with-you execution. In 90 days we build and run your campaigns, outbound system, and content engine side by side. Pipeline is live before we hand it over — your team can run it from day 91.

€12,990–23,900 3 months 30% Phil / 70% Your team

More execution = more output delivered. Fixed fee, scope-based.

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What's included

  • Everything in MAP
  • Live campaign management (3 months)
  • LinkedIn outbound system (25+ DMs/wk)
  • Email sequences & Apollo setup
  • Content engine launch (4 posts/wk)
  • Weekly pipeline reviews with leadership
  • Monthly reporting & board deck
  • Team coaching & upskilling sessions
  • A/B testing & optimisation cycles

Full Scope

RUTTENS+ MAX

Problem: No CMO, no marketing leadership — and the board is asking for a plan, metrics, and revenue growth.

Fractional CMO or ad-interim engagement — I embed in your leadership team for 6–12 months, owning the full marketing function, strategy, team, and board reporting. Ideal while you build your marketing team or recruit a permanent CMO.

€2,499–3,990/mo 6–12 months 30% Phil / 70% Your team

Monthly retainer. Minimum 6 months. Includes team management up to 5 people.

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What's included

  • Full CMO scope — all 7 pillars
  • Weekly leadership team participation
  • Board & investor reporting
  • Team hiring & management (up to 5)
  • Agency selection & oversight
  • Monthly strategy sprints
  • AI-native execution & toolstack setup
  • Quarterly business reviews
  • Full knowledge transfer on exit
Side by Side

Compare all solutions

What you get SCAN LAB MAP SPRINT MAX
GTM gap analysis
ICP & positioning work
Full GTM strategy document
CRM & RevOps setup
Live campaign management
LinkedIn + email outbound
Team coaching
Board & investor reporting
Team hiring & management
Full CMO scope (all 7 pillars)
Investment €399 €1,995 €7,990–13,990 €12,990–23,900 €2,499–3,990/mo
Duration2h · 48h delivery2 weeks3 months3 months6–12 months
Where to start

Which solution fits your situation?

Not sure? Here's the fast filter. If none of these map to you exactly, book a Revenue SCAN — it'll tell you exactly where to start.

"I don't know where my GTM is leaking."

→ Start with SCAN — €399, 2-hour written diagnosis, delivered in 48h.

"I know something is wrong but need proof before I invest."

→ Start with LAB — full 7-dimension audit, 2 weeks, board-ready findings.

"We need a proper GTM strategy — ICP, messaging, CRM, the works."

→ Start with MAP — 3-month strategy build, handed over and running.

"We need pipeline now. Not in 12 months."

→ Start with SPRINT — done-with-you 90-day execution, live campaigns by month 2.

"We need a CMO but can't justify the €180K/year hire."

→ Start with MAX — fractional CMO embedded in your leadership team, 6–12 months.

Still not sure?

Book a Revenue SCAN. In 2 hours I'll tell you exactly where your biggest leaks are — and which solution fixes them.

Book Revenue SCAN →

Not sure which solution to start with?

Book the Revenue SCAN — 2 hours, delivered in 48h. Your 3 biggest GTM gaps identified and the right solution recommended. Or book a direct 20-minute call.

Book Revenue SCAN → Book 20-min Call
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