RUTTENS+ Insights https://ruttens.com/free-tools.html B2B GTM, revenue engine and pipeline insights from Philippe Ruttens, fractional CMO / revenue leader for industrial, tech scale-up and PE/VC-backed B2B companies. en Thu, 20 Aug 2026 00:00:00 GMT B2B Marketing in 2026: What Actually Moves Pipeline https://ruttens.com/insights-b2b-marketing-2026.html https://ruttens.com/insights-b2b-marketing-2026.html Most B2B marketing budgets produce activity, not pipeline. The ICP, channel and RevOps fixes that actually move revenue in 2026, plus a 90-day framework. Thu, 20 Aug 2026 00:00:00 GMT Interim CMO vs Fractional CMO: The B2B Buyer's Guide https://ruttens.com/insights-interim-vs-fractional-cmo.html https://ruttens.com/insights-interim-vs-fractional-cmo.html Interim CMO or fractional CMO? Compare cost, timelines and what each model leaves behind, plus the one diagnostic question to ask before you sign. Thu, 20 Aug 2026 00:00:00 GMT Can You Build a Predictable B2B Pipeline in 90 Days? https://ruttens.com/insights-90-day-b2b-pipeline.html https://ruttens.com/insights-90-day-b2b-pipeline.html A realistic 12-week plan, team, tools and channel benchmarks for building a predictable B2B pipeline in 90 days, plus a forecasting model for your numbers. Thu, 20 Aug 2026 00:00:00 GMT GTMOps Explained: What It Is and How It Differs from RevOps https://ruttens.com/insights-gtmops-explained.html https://ruttens.com/insights-gtmops-explained.html GTMOps vs RevOps: a clear definition, the tech stack, the 7 metrics it should own, and a 90-day framework to build the function properly. Thu, 20 Aug 2026 00:00:00 GMT AI GTM: Why It's Replacing Traditional Go-to-Market in B2B https://ruttens.com/insights-ai-gtm.html https://ruttens.com/insights-ai-gtm.html Traditional GTM was built for a buyer who no longer exists. What AI GTM actually means, the 3 layers it needs, and a 90-day starter plan for B2B teams. Thu, 20 Aug 2026 00:00:00 GMT What Is Interim Marketing Leadership and When to Use It https://ruttens.com/insights-interim-marketing-leadership.html https://ruttens.com/insights-interim-marketing-leadership.html Interim marketing leadership, explained: the 3 scenarios where it creates the most value, UK rates, and how to write a brief that delivers more than a warm chair. Thu, 20 Aug 2026 00:00:00 GMT VP of Marketing vs Fractional CMO: The Series A Call https://ruttens.com/insights-vp-marketing-vs-fractional-cmo.html https://ruttens.com/insights-vp-marketing-vs-fractional-cmo.html Series A and need senior marketing leadership? Compare the real cost, timeline and risk of a VP of Marketing hire versus a fractional CMO engagement. Thu, 20 Aug 2026 00:00:00 GMT B2B Marketing Consultant: 10 Questions Before You Sign https://ruttens.com/insights-b2b-marketing-consultant-questions.html https://ruttens.com/insights-b2b-marketing-consultant-questions.html A 10-question checklist to separate a genuinely strategic B2B marketing consultant from an activity-reporting supplier, plus UK pricing benchmarks. Thu, 20 Aug 2026 00:00:00 GMT What a Fractional CMO Really Does in a B2B Company https://ruttens.com/insights-fractional-cmo-really-does.html https://ruttens.com/insights-fractional-cmo-really-does.html What a fractional CMO actually owns, what they don't do, UK costs in 2026, and how to shortlist the right one for a B2B company between £2M and £15M. Thu, 20 Aug 2026 00:00:00 GMT The Hidden Sales Risk in Industrial B2B https://ruttens.com/insights-key-person-sales-risk.html https://ruttens.com/insights-key-person-sales-risk.html Most industrial B2B lead generation still runs through one retiring rep. See the succession risk — and the pipeline fix — before it costs you revenue. Wed, 19 Aug 2026 00:00:00 GMT The 3 Roles That Win in the AI Age https://ruttens.com/insights-3-roles-ai-age.html https://ruttens.com/insights-3-roles-ai-age.html AI won't replace operators — it will reassign them. The 3 roles clients actually pay for in the AI age, and how to position yours to win. Thu, 20 Jul 2026 00:00:00 GMT